Chermaine Koo – BA (Hons) Media Communications

Image: Chermaine Koo, BA (Hons) Media Communicationss student, LCC

BA (Hon) Media Communications student Chermaine Koo is a creative communicator who tells stories through the medium of digital technologies.

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)? 

That’s a tough one because the nature of BA (Hons) Media Communications is so broad. In one word, I would be a storyteller. In a sentence, I am a creative communicator who weaves strings of sentences into a story through the medium of digital technologies.

Where are you from in the world? 

Southeast Asia, Singapore – The land of perpetual summer with a climate of hot, hotter, hottest, or wet, wetter and wettest!

Why did you choose to study this course and why LCC? 

There are two kinds of arts college: one that places emphasis on concept, while the other on practical skills. I appreciate that LCC takes on the structure of the former, which has allowed me to experiment within and outside of college (such as participating in competitions and exchange program in Brussels).

Additionally, BA Media Communications has the perfect marriage of theoretical studies that is essential for informing my creative practice. Oh, not to mention that I have two full years to experiment, and not be judged by the outcome for the classification of degree until my final year of studies! What’s not to love? It is definitely worth my investment of flying 6736 miles from Singapore and more than 20,000 hours of my life here in LCC.

Image 853087 - One Club Young Ones competition Gender Equality campaign, 'Violence is Violence' by Chermaine Koo, LCC BA (Hons Media Communications
Image 853087 - One Club Young Ones competition Gender Equality campaign, 'Violence is Violence'

What was your first impression of LCC when you joined? 

The quirky, creative vibe of belonging to an arts college that has created some of the world’s best communicators and designers, and the students’ sense of fashion is energising.

And what’s your favourite thing about LCC now? 

Quirks and creativity aside, I am immensely in love with how LCC has taught me to appreciate experimentation and pursue knowledge. That, in itself, is ultimately very precious because although grades are important, they are a mere indicator in the pursuit of excellence. I love my talented friends whom taught me much in what I lack, and my supportive tutors who are immensely patient in answering my never-ending questions regarding why the way things are!

What’s the most interesting project you’ve worked on through your course so far? 

It’s probably my work in progress, a final research paper on Smart Cities for my major project. The research allows me to explore the direction Singapore is heading towards as a Smart Nation, and also utilising the knowledge acquired in the past three years. I am excited to speak to people who are passionate about urban cities, technology and social good.

What advice would you give to prospective BA (Hons) Media Communications students? 

Don’t be confined to the limits of your comfort zone. Throw yourself out there and you’ll never know what priceless experiences can be acquired! Never be afraid to speak up, let your voice be heard and question the way things are. Status quo and silence are the fastest method to starve your creative soul.

What three words would you use to best describe LCC? 

Exhilarating; supportive; innovative.

Image: Duvet by Chermaine Koo, LCC student, BA (Hons) Media Communications
Duvet by Chermaine Koo

Could you describe your style or what you try to achieve with your work?

My practical work has a running theme of advocacy, while the written papers have a constant focus on the aspects of socio-political, socio-economic, culture and digital technology. I suppose, you could say that I am trying to understand the world around me and hopefully, contribute towards building an inclusive society.

Name three things you couldn't be creative without: 

My personal faith in God;
The village of support found in LCC, my beloved family and friends;
Digital technologies: the basis of my creative output.

If you could work with any client in the world, who would it be and what would you want to work on?

Well, that would most definitely be International Justice Mission! They have such a clear advocacy messaging in fighting for social justice, and I would love to contribute to that story of creating a more equitable society.

Image: Kidult workshop campaign created for the One Club in New York
Kidult workshop campaign created for the One Club in New York
Kidult workshop campaign created for the One Club in New York


How have you found living in London, and where’s your favourite place to explore? 

Living in London is akin to living on a flat globe that allows me to meet a diverse range of people from the east to the west! It is also culturally rich and filled with excellent executed communication messages. I love spending my free time exploring museums and lost in the wonder of its beauty.

What is next for you? What are your aspirations after graduating?

Now that I have fulfilled my course's objective in understanding the various socio-cultural impacts of media platforms, as well as the practices and policies that drive modern media communication, and affect their role in advocating social justice - I’m off to save the world from social inequalities through communications!



Chermaine on Creative Pool