Alexandra Tsoi – BA (Hons) Media Communications

Photograph of Alexandra Tsoi, a student on BA (Hons) Media Communications.
Image © Alexandra Tsoi

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)?

Photographer and video producer

Where are you from in the world?


Why did you choose to study this course and why LCC?

I chose to study Media Communications because I didn’t know what I wanted to do in the future. I knew I wanted to do something practical based on photography, tv or film, but I wasn’t sure what to study as I never really thought university was for me.

I chose Media Communications because it covers the theoretical side of the industry, and I've always enjoyed writing. UAL is a great university and I decided that LCC was for me.

What was your first impression of LCC when you joined?

My first impression of LCC was great. In the first term of the first year we had a lot of open discussions about what we were covering in lectures. I enjoyed the debate aspect of the things we were working on.

And what’s your favourite thing about LCC now?

My favourite thing about LCC now is the ease at which I can get my work done with the advice of my tutors. It’s easy to be in constant discussion with tutors I like. Not only about the compulsory aspects of my course, but also extra-curricular parts too. Work feels effortless, which is a hard thing to achieve! 

What’s the most interesting project you’ve worked on through your course so far?

The project that I found the most interesting was with The Cinema Museum. I liked the dynamic I had to work with when comparing the feedback of the museum alongside that of my tutors. It was challenging getting a balance between what both of those parties liked, and also what I liked. It tested my creativity and my integrity when it comes to feedback.

What important piece of advice would you give to students thinking of studying this course?

Persevere. Sometimes the course may take you in a direction that you thought you had little interest in. However, if you keep going, and challenge yourself to ask more questions and be more curious, it will pay off.

Essays that you actually care for will be the ones that are more rewarding in terms of both grades and also general pride.

What three words would you use to best describe LCC?

Active, multicultural and chill.

Black and white photograph of a white dog in the whippet family, lying on a street at night.
Image © Alexandra Tsoi


Where are you working at the moment and what are some recent interesting projects you’ve worked on?

At the moment, like most students I’d think, I work for a men’s clothing store on Saturdays. However I also ran a YouTube channel with my sister for four years called The Next Creators

We gained over 7000 subscribers without any management help, and we are extremely proud of ourselves and each other. Alongside that I also do commissioned photography and videography gigs that I get through word of mouth.

Could you describe your style or what you try to achieve with your work?

Photography is my main thing, and has been for a while. My style is usually candid, as I try to achieve a casual intimacy between subject, myself and viewer. Sometimes you can’t help but catch some posed shots too. It’s good to try and be versatile in whatever you pursue.

Name three things you couldn't be creative without:

My family (including my dog), time to myself, my camera.

If you could work with any client in the world, who would it be and what would you want to work on?

There’s a photographer called Greg Williams. I have been in love with his photography for ages and my style echoes his a lot. He does professional shoots for magazines and these would be amazing to see. He shoots formal events such as The Golden Globes in a rather relaxed manner which produces the most beautiful photos of actors/performers – that would be fantastic to be a part of. 

Being able to see him work, and see how he gets such intimate and exciting photos out of people would be incredible.

Black and white photograph by Alexandra Tsoi, showing a woman in China town ordering food at night.
Image © Alexandra Tsoi


How have you found living in London, and where’s your favourite place to explore?

I've travelled a lot in my life, but London has always been my favourite city. We are abnormally diverse in cultures and races, and it’s such a blessing to be surrounded by people from all walks of life. 

Despite being a city girl, my favourite places to explore in London are the parks. I live less than three minutes away from Hampstead Heath, and getting lost in the wooded areas is one of my favourite things to do.

What are you hoping to achieve after you graduate?

After I graduate, I would love to get my foot in the door that is the tv/film industry. As I have little experience in the field, I need to spend some time in that environment to be able to figure out which direction I want to head in. Tv/film is where it’s at for me!


Alexandra's website

Alexandra's Twitter

Alexandra's Instagram

The Next Creators YouTube