Renée Lo – BA (Hons) Magazine Journalism and Publishing

How would you describe your practice?

I'm an Account Executive.

Where are you from in the world?

London.

Why did you choose to study this course and why LCC?

In the beginning, I was more interested in learning the aesthetics, design and editorial aspects of a magazine and the course’s modules really focused on these. As well as the creative side, the course covered all areas of magazine publishing, such as the business side of it.

What is the most important thing you learned while studying on your course?

The course opened my eyes to the different routes I could take. I came into the course aspiring to go into the creative route, but now I am appealed to the business, relationship marketing route of magazine publishing.

What are your fondest memories of LCC?

All collaborative projects, more specifically within the second year. A module entailed in Magazine Publishing students collaborating with Journalism and PR students.

How has the course helped you be where you are today?

It has encouraged me to delve into areas of magazine publishing which I assumed I had no interest in, at the beginning!

What words would you use to best describe LCC?

Innovative and creative.

What piece of advice would you give to new students?

Get out of your comfort zone and don’t be afraid of the topic modules which might look daunting e.g. budgeting / finance. All this knowledge will come in as a very useful skill in the future!

Where are you working at the moment and what are some recent interesting projects you’ve worked on?

I'm working at John Brown Media a content marketing agency on the John Lewis Home Catalogue. I've also helped out on the John Lewis Christmas Annual Catalogue (2015), John Lewis Edition Magazine and My VIP Magazine (Pets at Home).

Could you describe your style or what you try to achieve with your work?

To produce inspirational and engaging content for customers which brings out the brands’ aesthetics in a unique and visual way.

Name three things you couldn't be creative without:

My mac book pro, Instagram and the people you’re surrounded by.

If you could work with any client in the world, who would it be and what would you want to work on?

National Geographic Magazine or any in flight magazines.

What drives you to succeed?

Being a part of creating value and trust between a customer and the brand – it's so rewarding!

Where in London did you used to go when you need a little inspiration?

An area in London I’ve never been before.

What are your future plans and ambitions?

To gain more experience within the account management sector and work my way up to a senior level. In doing so, I’m hoping to move around to different content marketing agencies and build a portfolio of clients who I will work with. I also have a dream to work abroad!