Louise White – BA (Hons) Magazine Publishing

Louise White, BA (Hons) Magazine Publishing, LCC Alumni
Louise White at the IPC Media Marie Claire offices.
Louise White at the IPC Media Marie Claire offices.

Louise White graduated from BA (Hons) Magazine Publishing at LCC in 2011. She is currently working at IPC Media producing editorial content for magazines such as Marie Claire, Insider, VolksWorld and Camper&Bus Magazine.

What made you choose that particular course?

I have always been interested in print media especially the fashion aspect and when I came across the course on the internet I was very overwhelmed.

The course structure sounded amazing, being able to create a magazine of my own and have full responsibility, as well as learn other structures. One aspect of the course that stood out to me was the chance to learn editorial as I have always wanted to become a fashion/ beauty journalist and learn it all in the heart of the capital.

Where are you from in the world?

East Yorkshire/Hull

Where are you working at the moment?

I am currently working at IPC Media producing editorial content for the following magazines: Insider, Marie Claire, VolksWorld and Camper&Bus Magazine.

Can you describe your work in your own words? (Ideas that shape it, stories you want to tell, a person, artist, place or subject that inspires you).

My work entails a lot of research gathering information and ideas, attending press shows and photo shoots as well as exhibitions that we do. Most of my ideas and concepts come from the research, looking at different angles and prospects of how I can shoot products and communicate them through the magazine, shaping and narrowing them down to one that will contextualise and relate to the brief.

I also find inspiration through a favorite photographer of mine David LaChapelle. I find his work to be very informative and he engages with his audience through his fashion and fine art structures. His works are very commercialised to show the changes in the culture and society today.

Please tell us about the approaches, techniques and tools, you use in your work.

The techniques I use are the ones I learnt while at LCC. Firstly, I have to think strategically to make sure it is the correct content for the magazine, who will read it and what I want to communicate. I then plan and develop the idea from meetings with the Editors which will then go into a final story ready for press. I have to make sure the correct information is communicated correctly to the right readers of the magazine.

Please share links to your portfolio you’re happy to share:

My article on Marie Claire High Calorie Foods cause Greater Responses in the Brain

Name three things you couldn't be creative without:

My fashion photo book – this book goes everywhere with me 
Press Shows 
Fashion/Beauty photographers

If you could collaborate creatively with anybody in the world who would it be?

Oliviero Toscani, David LaChapelle, Karl Lagerfeld, David Bailey and Andy Warhol

Tell us about your future plans and ambitions

For my future plans I would like to become an Editor in Chief or Publishing Director of the fashion titles within IPC Media, then hopefully move on to bigger and better things with Conde Nast as my dream job would be the Editor in Chief of Vogue Magazine.

What three words would you use to best describe LCC?

Creative
Dynamic
Fun

What did you enjoy most about LCC?

The learning experience
Student union Bar
The opportunities
Industry speakers
Meeting new people

Have you been back to LCC since graduating, and for what reason?

Yes, I have recently been back, I attended a 50 Years Celebration of Elephant and Castle and was invited to the Magazine Publishing Digital Exhibition. It was nice to be back.

What’s the best exhibition you’ve seen recently?

David Bowie Exhibition at the Victoria & Albert Museum

Where in London do you go when you need a little inspiration?

Art galleries 
Festivals 
Camden 
London fashion week

What piece of advice would you give to new students?

Keep focused, understand what you want, follow your dreams and get as much industry experience as you can.