Olivia Goodenough - BA (Hons) Illustration and Visual media
Olivia Goodenough is a third year student on BA (Hons) Illustration and Visual Media at London College of Communication. Olivia’s work is very minimalistic, and focuses mainly on concept-driven branding design.
What are you studying at LCC and what year do you graduate?
I’m studying BA (Hons) Illustration and Visual Media and I’m in my third year, so I graduate July 2017.
What made you choose to study on this course?
I chose this course because it doesn’t restrict me to being knowledgeable about only one specific field. On my first visit to the College I remember the course being described as having ‘nothing off limits.’
The idea of not being restricted suited me, as I had just finished my foundation year at Bucks New University and at that point I didn’t have a clear idea of which path to take within the creative industries.
The notion of illustrators only being good at drawing with pen and paper seemed out-dated. This course stood out for me because the tutors give students the opportunity to explore a variety of materials and techniques to understand what type of illustrator they want to be. This course does not produce one-dimensional illustrators.
Where are you from in the world?
I live on the outskirts of London, in a small town called Amersham surrounded with green fields and quiet roads. Not much happens in Amersham.
How are you finding your time at LCC so far?
I’m in my final year at LCC and its finally dawning on me that soon I will no longer be a student. Everyone knows that the third year is the hardest, however for me I would happily do it again and again and again.
What three words would you use to best describe LCC?
Colourful. Non-Judgmental. Freedom.
How would you describe the style and feel of your work in your own words? What do you try to achieve with your images?
My style has a minimalist aesthetic; lots of white space with simple descriptive black lines and typography. I focus mainly on branding design, using a combination of creativity and strong concepts behind everything I produce.
Outside of the course, are you working on any freelance commissions or research projects at the moment?
My last project was for a company called Mediavest. They create strategies to place their clients’ advertisements across a range of platforms like TV, Radio, Newspapers, Social Media and Billboards etc. Mediavest came to LCC to commission students to create a piece that represents the concept of ‘systems’ that will be installed in a large space in their London office. I enjoyed working on this project – it’s challenging and fun to think abstractly about themes whilst adhering to a strict real-life client brief.
For next and last project at LCC I will be working closely with a private dinning company. They have commissioned me to create their company’s branding: logo, website, business cards, menu, brochures etc.
What’s been your favourite experience of LCC so far?
In the last term of my second year I did a project with Viviana Conti called ‘The Window Project’. We created a window display for a shop called Decorator - a modern furniture and decorative gallery. We made 3 pencil chandeliers and spray painted over 300 pencils. View the making and outtakes of this project here.