Kuchar Swara – BA (Hons) Graphic and Media Design

Kuchar Swara, BA Graphic Media Design, LCC

Kuchar Swara studied BA (Hons) Graphic and Media Design at London College of Communication graduating in 2004. He is co-founder, co-publisher and creative director of Port magazine.

What did you study at LCC?

Graphic Media Design, Information Design pathway, I graduated in 2004.

What made you choose that particular course?

I was interested in the mechanics of typography and layout.

Where are you from in the world?

Iran

What are you working on/where are you working at the moment?

Port magazine and ideas for making a product. Port HQ, Clerkenwell.

Can you describe your work in your own words? (Ideas that shape it, stories you want to tell, a person, artist, place or subject that inspires you).

Most of my ideas are based on Bauhaus principles. I’ve learnt more about what these ideas actually mean more recently from the work of Max Bill. His ideas are quite expansive and can also be applied to classical forms that pre date Bauhaus.

Talk about the approaches, techniques and tools, you use in your work.

I approach projects with the needs of the client or business first. In the end it is they who have commissioned graphic design to help them. Once a brief has been established I enjoy designing with certain principles in mind – principles that are sympathetic to the brief – that will help to answer the many questions that come with working on the project. This may include choice of fonts, colours, format, etc.

If you could collaborate creatively with anybody in the world who would it be? (Or maybe you already have?)

Michael Anastassiades 

What are your future plans and ambitions?

I’d like to try product design.

What three words would you use to best describe LCC?

Hip.Hip.Hip.

What did you enjoy most about LCC?

Talking with my tutor David Phillips, special guest lectures, the library.

Have you been back to LCC since graduating, and for what reason? 

Yes, giving talks to students.

What’s the best exhibition you’ve seen recently?

Stedelijk museum in Amsterdam.

Where in London do you go when you need a little inspiration?

V&A

What piece of advice would you give to new students?

Be fearless.

Links:

www.kucharswara.com

Follow Kuchar on Twitter @Kuchar_Swara