Ngoc Trieu – BA (Hons) Design Management and Cultures

Ngoc Trieu is currently a student on the BA (Hons) Design Management and Cultures course at London College of Communication. Here, we catch up with her to find out about her experience applying to UAL as an international student, why she chose her course and her ambitions after graduating.

Where are you from in the world?

I grew up in the lovely ancient capital of Hanoi, Vietnam.

Why did you choose to study this course and why LCC?

I chose BA (Hons) Design Management and Cultures because it's a great balance between practical and theoretical studies, as well as creative and business / management practices. As pretty much all of LCC is about exploration and finding out what you like, the course offers the opportunity to explore a wide range of studies – from design management, human-centred design, marketing, branding to graphic design, craft skills, design cultures and histories. Additionally, as a multidisciplinary course, it’s equipped me with the skills and flexibility I need to design my own academic approach, as well as potential career paths.

Regarding University and College choice, location, reputation or ranking were never my first priorities to look for in an education while studying abroad. As long as I found a course that fulfilled my desire for knowledge and academic challenges, I would give it a go. Hence, the fact that I've ended up at London College of Communication and at UAL, not to mention in the city of London, is far beyond my expectations.

Design spread examples by Ngoc Trieu.
Research proposal for Design Management 2 Unit, Year 2
Design © Ngoc Trieu

What was your first impression of LCC when you joined?

I have always felt that LCC has its own quirky and unique charm.

What’s the most interesting project you’ve worked on through your course so far?

Probably Design Cultures and Histories, though it is actually a unit offered in year one. It’s a series of many small, independent but theoretically-relevant projects, which together have changed the way I see the world. Not only have I learnt from lectures and books, but I have also learnt from the experiences gained during my study process – from the London Dockland Bike Tour, the back-to-time trip in Spitalfields, or the interview video project of Design Cultures Live: Dress, Identity & the Designscape.

It is amazing how you can learn from literally everything around you. Each object, regardless of how little, casual, ubiquitous it might be, has its own story and place in our everyday life. I have enjoyed every adventure set out to explore and contextualise the relationship between design artefacts and our modern society through various mediations, be it modern consumption, environment or architecture.

What are you hoping to achieve after you graduate?

After graduating from LCC, I aim to further explore the world of design and culture by traveling and going to graduate school. And then open my book-coffee shop and attain a self-sufficient lifestyle.

Image of a group of female cyclists paused outside a shop in London.
London Dockland Bike Tour,Year1.
Image © Ngoc Trieu

What three words would you use to best describe LCC?

Characterful, stimulating and serene (if you find the right corner!).

How have you found living in London, and where’s your favourite place to explore?

I enjoy living in London as much as I would enjoy living life to the fullest anywhere else in the world. Though a bit pricey, London is still affordable and definitely an exciting city to live in with the over 200 museums, galleries and several arts and culture events it has to offer.

My favourite places to explore in London are its great outdoors (woodland and parks), its collection of independent bookshops, and its various hidden walks within the city.

How did you find applying to study at LCC as an international student?

My process of applying to UAL went very smoothly. Despite the distance and different time zones, I did not have any difficulty in contacting the university’s international administrator for inquiries and advices, or scheduling a virtual interview appointment. In addition, my international student advisor was incredibly helpful and supportive.