James Steward – BA (Hons) Design for Art Direction

Image: James Steward, BA (Hons) Design for Art Direction student, London College of Communication, LCC
Jam (James) Steward

Jam (James) Steward is a multidisciplinary designer studying BA (Hons) Design for Art Direction at LCC.

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)? 

This is a difficult question to answer simply, as my practice is multidisciplinary and constantly evolving. But my main interest is artistic direction, within print and visual media.

Why did you choose to study this course and why LCC? 

Mainly because it was the only course of its kind! Also, being among the first people to graduate from the course was an exciting prospect. Along with the freedom to experiment within the field of art and design.

What was your first impression of LCC when you joined?

I never felt uncomfortable. I felt at home straight away, like I'd finally found somewhere where I belonged.

Image: Future World by Jam (James) Steward, Design for Art Direction student, LCC
Future World by Jam (James) Steward

So, what’s your favourite thing about LCC now? 

The people by far, the staff and students. They are some of the friendliest, and most willing to help people I have come across, which is hard to find in an institution of this size.

What’s the most interesting project you’ve worked on through your course so far? 

At the end of our first year as a course we collaborated on an exhibition, which really brought people together. It helped us understand each others practice a lot better, as all of us come from very different backgrounds, with different skills and interests.

What advice would you give to students thinking of studying this course? 

Go into it with an open mind; and if you think you already have an open mind, open it even more.

Image: The Wheel by Jam (James) Steward, Design for Art Direction student, LCC
The Wheel by Jam (James) Steward


What three words would you use to best describe LCC? 

Diverse, exciting, and conscious.

Where are you working on at the moment, and what are some recent interesting projects you've worked on? 

Currently I'm working on a collaborative project with students on the BA Photography course at LCC, which has been challenging, but worthwhile in every way. Last term, me and my fellow student Nicole Jesse, worked on creating a newspaper on the theme of automation. This turned out very well and we are both very proud of what we created.

Could you describe your style or what you try to achieve with your work?

The main aim with my work is to say or propose something impactful. I usually work within the realms of geopolitics and queer politics, so it's important that my work leaves the reader or user thinking.

Others at Risk Jam (James) Steward
Others at risk by Jam (James) Steward


Name three things you couldn't be creative without:

The night is when I do my best work. Inspiration and Research.

How have you found living in London, and where’s your favourite place to explore?

Although I’m not from London it will always be my home. It has my heart and my friends are here. South-East London is my favourite place in London and I would even go to say the whole country. There is so much culture, diversity, art, music and countless other things to see and do. 


Instagram: teleopath
See more of James's work on his website