Edoardo Buttinelli – BA (Hons) Design for Art Direction
Edoardo Buttinelli is an art director and photographer from Rome, studying BA (Hons) Design for Art Direction at LCC.
How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)?
Art Director and Photographer
Where are you from in the world?
Why did you choose to study this course and why LCC?
I was, and still am, interested in design, but not only design. UCAS gave me different options through my applications: get into the commercial side of it (Advertising), the 'traditional' side of it (Graphic Design), or the experimental side, open towards other disciplines such as media, fashion, philosophy, architecture, film... I chose the latter and picked up Design for Art Direction at LCC.
What was your first impression of LCC when you joined?
A school that truly gives you all the resources you might think about. I was very impressed by the library, the workshops, the number of computers we can use, and just in general the space.
And what’s your favourite thing about LCC now?
No matter how crazy my idea is, technicians from the various workshops will always listen to me (of course I am always polite to them) and help me realise it. I never take their availability for granted.
What’s the most interesting project you’ve worked on through your course so far?
A book called 'Culto or: Four Ways of turning your artwork into a Work of Art'. It's about Art Theory and inspired by the late John Berger's 'Ways of Seeing'.
What important piece of advice would you give to students thinking of studying this course?
This course is not for everyone, but if it suits your needs, you will be immensely happy you did not choose anything else. If you think a lot, look around a lot, and are obsessed with the world of design and art, then you should join us.
What three words would you use to best describe LCC?
Career-oriented, avant-garde, real.
Where are you working at the moment and what are some recent interesting projects you’ve worked on?
Apart from the aforementioned book I finished last term, I am organising an Art Experience that will take place within LCC called 'Verge of Reality'. It is going to be quite a big thing, 15 people are already involved in it and we are planning on getting funds. My pictures have also been selected for the UAL-organised exhibition 'Xhibit 2017'.
Could you describe your style or what you try to achieve with your work?
I always try to design something totally different than London very self-contained, post-modern visual language, and to do so I take inspiration from sources few creatives look at. I aim to get a loud and determined impact on the viewer, and I design with a very specific style (at least that's what my colleagues say). Ultimately, what we create is a mirror of who we are.
Name three things you couldn't be creative without:
Struggle, curiosity and an overthinking brain.
How have you found living in London, and where’s your favourite place to explore?
London is not an easy city to live in. The amount of people you will meet is ridiculous, and if you really want to, it will give you the opportunity to achieve a lot in a very short time. At the same time, it is an incredibly stressful city, with much more happening than you could ever dream to handle. Is all about finding your personal balance.
What are you hoping to achieve after you graduate?
I think my practice will be spread across different disciplines, as it is already, I am a very ambitious person and I am determined to establish myself as a successful Art Director.