Bior Elliott – BA (Hons) Design for Art Direction

Headshot of Bior Elliott, shot in profile with half their head in sunlight.
Image © Bior Elliot

Bior Elliott is a student on BA (Hons) Design for Art Direction at London College of Communication (LCC).

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)?

My practice is still evolving and expanding, but in terms of the type of outcomes I’ve been producing, I would say I’m between being a graphic designer and a visual artist.

I’m realising that the way we define practices has radically changed, to the point where defining what kind of creative you are might be a disadvantage.

Where are you from in the world?

I’m from North-West London. My mum is from Nigeria and my father’s side is Jamaican.

Why did you choose to study this course and why LCC?

I found that the ‘Russell Group University’ route I’d been pushed towards was not as fulfilling or as interesting as I felt a university experience could be.

When I saw LCC's BA (Hons) Design for Art Direction on the UCAS website I was particularly impressed by the course description, the course leader Tara’s website and LCC alumni including Rankin and Saatchi.

When I got accepted I immediately dropped out of my Philosophy course at Manchester and decided to restart. 

What was your first impression of LCC when you joined?

I was really happy. I liked how it was a lot smaller than my last university and felt more like a community. I also enjoyed being in a space full of likeminded people and I think it made me more competitive, I also felt a lot more comfortable.

And what’s your favourite thing about LCC now? 

My favourite things are the faculty – particularly the helpful technicians – and learning from the students around me. Also exhibition private views –free alcohol and cool things to look at.

What’s the most interesting project you’ve worked on through your course so far?

My most interesting project was making a music video. We used drones, referenced fine art pieces and cast models. I some how managed to teach myself how to edit in the space of two days.

What important piece of advice would you give to students thinking of studying this course?

Listen to what the tutors are saying, what other students are saying and to what the work you’re seeing around you is saying.

What three words would you use to best describe LCC?

Personal, industrial, surreal 

Where are you working at the moment and what are some recent interesting projects you’ve worked on?

I’m lucky enough to be working as a designer/art director for a menswear stockist. I also work as a photographer and general staff for a bar crawl. I recently helped with some shoots from a course mate’s magazine – FLESH.

This involved filling a paddling pool with milk and soap in a studio in the middle of Hackney.

Could you describe your style or what you try to achieve with your work?

I design a lot of work that is about design or references design itself. Most of my work either looks slightly political/corporate or actually is political/corporate.

Name three things you couldn't be creative without:

Books, other creatives, a Macbook

If you could work with any client in the world, who would it be and what would you want to work on?

I’d want to work on the designing and art direction of a catalogue for Craig Green.

How have you found living in London, and where’s your favourite place to explore?

London is great, you can never be bored here. It can be expensive though. I love exploring the east and south-east parts of London, there are a lot of new things and new places popping up.

What are you hoping to achieve after you graduate?

I want to initiate a project that I can take full ownership of creatively, and generate income for myself off of the back of that project.