Transmedia Storytelling for Branding and Marketing (Online)

Transmedia Storytelling for Branding and Marketing Online Short Courses at London College of Communication - Image of a student on a tablet which is in a box with posters behind.
Agnese Gutovska

This inspiring course will introduce you to transmedia storytelling and multiplatform writing as a strategy for branding and marketing. Transmedia storytelling is a new form of communication, made possible by the emergence of social media and digital platforms, and it offers forward-thinking marketers a new opportunity to reach and engage audiences...

Taught by: Robert Urquhart.

Description


This inspiring course will introduce you to transmedia storytelling and multiplatform writing as a strategy for branding and marketing. Transmedia storytelling is a new form of communication, made possible by the emergence of social media and digital platforms, and it offers forward-thinking marketers a new opportunity to reach and engage audiences.

Transmedia stories are told across multiple platforms, and are designed to develop over time, engaging audiences in ongoing conversations where they participate and interact with key narratives (e.g. corporate social responsibility, advocacy, brand lifestyles, etc.). These ongoing stories give marketers powerful opportunities to persuade, promote, and develop loyalty and engagement with target audiences.

In this course, you will learn how to use transmedia storytelling, either as a campaign leader, or as a commissioning manager. You will learn how to develop a story that can be told on many platforms, leveraging each platform's unique advantages, and incorporating user generated media and user engagement tools. You will learn how to produce media content for publication. And you will also learn how to write briefs that allow you to commission these services effectively, from agencies or internal suppliers.



Topics Covered

  • How to develop a transmedia storytelling strategy
  • Transmedia storytelling for branding, marketing and advocacy
  • Identifying concepts which work in this format
  • Developing stories across platforms
  • Social media and digital technology as applications for ideas
  • Audience involvement, participation, and persuasion
  • Writing and producing content for different platforms
  • Transmedia briefs
  • Producing media content and launching it on social media
  • Pitching ideas and portfolio presentations



Course Outcomes
By the end of this course you should have:

  • A firm understanding of the fundamentals of transmedia storytelling
  • Identified and evaluated the components of effective transmedia campaigns
  • Developed a transmedia brief and responded to it with confidence
  • Produced content and launched it on social media
  • Received personal feedback on your outputs from the tutor



Who Should Attend
This course will be incredibly useful if you are working in or studying advertising, marketing, PR, or fundraising, and want to how transmedia storytelling is transforming advertising, and how to use it to enhance your own communications and engage with audiences
Level: Beginner
Please note: This course is suitable for learners aged 18 and over



Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about how the courses are delivered

Please note that all courses are taught in UK time. To check and compare times please click here



Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for AdvertisingSocial Media Marketing (Online) or Branding Theory (Online).
This course is also available as a classroom course: Transmedia Storytelling.





Tutor information

Robert Urquhart is an editor-at-large, copywriter and strategic consultant, and a lecturer on BA (Hons) Design Management and Cultures at London College of Communication.

Robert studied fine art before moving in to sound design, producing sound effects for animations on Channel 4 Learning.

Robert then went on to curate an art gallery and hosted music events. From there he moved into large-scale music festival production, as well as research and development for
technology start-ups in London.

In 2005, Robert started writing for design magazines and working in viral advertising as a copywriter working on campaigns for Skype, Activision and Samsung.  Bringing skills in storytelling, production and knowledge of design together, in 2010 Robert worked for the London Design Festival heading up the new online vision.

Since then Robert has travelled a lot, lectured, written as a freelance journalist and futurist for many of the world's leading design press, worked as a copywriter and, latterly, as a strategic consultant working with product designers, marketeers and architects. 
Robert won a D&AD bronze award in 2012.

roberturquhart.com
@robert_urquhartwww.roberturquhart.com
  |  @robert_urquhart

Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or Ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Paper and pen to take notes during live sessions

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.