Practical Public Relations (Online)
This course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. By the end of the course you will be able to write a press release, devise a PR plan and evaluate the PR campaigns of other organisations...
Taught by: Chris Tucker.
This course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. By the end of the course you will be able to write a press release, devise a PR plan and evaluate the PR campaigns of other organisations. You will learn what journalists want and what makes a good story as well as, how their world and the world of PR is changing with the rise of new digital channels and the citizen journalist.
- Fundamentals of public relations
- Identifying stakeholders
- PR planning
- PR tactics
- Liaising with the media
- What journalists want
- Writing a news release
- The relevance of Social Media
By the end of this course you should have:
- Put together a simple PR plan
- Learnt the basic principles of public relations
- Developed an understanding how PR contributes to organisational success
- Received tips from and industry expert
- Received personal feedback on your assignments from the course tutor
Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.
Please note: This course is suitable for learners aged 18 and over
Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;
- Live sessions with expert
- Lesson recordings
- Practical assignments
- Personal feedback
- VLE with course content
- Forums for support
- 3 months online access
- LCC Certificate upon completion
Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about how the courses are delivered
Please note that all courses are taught in UK time. To check and compare times please click here
Follow Up Courses
After you have completed this course you may want to try Digital Marketing (Online).
This course is also available as a classroom course: Practical Public Relations.
Chris Tucker, BA Hons, CAM, MCIPR. Chris began her career in the marketing sector. She has, however, spent the past 25 years in Public Relations working in the voluntary sector for drug and alcohol rehabilitation charity, Turning Point, in the public sector for the Post Office, and in a variety of PR positions for Barclays Bank. At Barclays she was responsible for communications in a number of areas as diverse as business-to-business, international, Corporate Social Responsibility and IT before finally taking up the position of PR Director for the Barclays Group globally.
Today Chris advises a number of PR agencies on communications planning for their clients. She has her own business mentoring executives seeking to develop their PR careers and she also provides media training. Chris is a Special Lecturer at the London College of Communication, part of the University of the Arts London, and is a Course Leader for the Chartered Institute of Public Relations Diploma which she teaches at Masters level online and face-to-face for one of the CIPR’s largest teaching centres.
Online Short Course Materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Strong Internet connection via WiFi or Ethernet; 2G, 3G or 4G will not be sufficient
Course Specific Materials
- Paper and pen to take notes during live sessions