Practical PR Campaign Planning

Campaigns are a fundamental part of the public relations profession and need be planned and managed effectively to get the results you need. On this intensive course you will learn all aspects of PR campaign planning and management and look at what makes a successful campaign...

Taught by: A respected industry expert.

Description

Campaigns are a fundamental part of the public relations profession and need be planned and managed effectively to get the results you need. On this intensive course you will learn all aspects of PR campaign planning and management and look at what makes a successful campaign. This is a practical course, you will work on individual projects and in teams to apply what you have learnt to a commercial brief. By the end you will feel confident about planning and managing a campaign for your company or business idea.

Topics Covered

  • Setting achievable and relevant aims and objectives
  • Defining stakeholders and publics
  • Determining the messages
  • Coming up with the strategy
  • Deciding on the most appropriate activities/tactics
  • Planning timescales
  • Allocating and reviewing resources
  • Monitoring and evaluation.

Course Outcomes

By the end of this course you should be able to:

  • Implement your PR plan 
  • Use the PR planning process effectively for your campaign 
  • Implement a management system, setting checks and measures to evaluate success
  • Understand the different elements of the PR campaign plan and how they relate to each other
  • Who Should Attend

    Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business. 

    Level

    Beginner

    Follow Up Courses

    After you have completed this course you may want to learn more about events and writing for PR try one of our Digital Marketing Courses.


    Customised Training

    We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.





    Tutor information

    This course will be taught by a respected industry expert.

    Materials

    Please bring a notebook and pen. You may find it useful to read Planning and Managing Public Relations Campaigns by Anne Gregory. Publisher Kogan Page and CIPR before or after the course.

    Details for booking

    DateDay of WeekTimeDurationCostStatusLocationAction
    07/09/2017 - 08/09/2017Thursday - Friday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket
    11/12/2017 - 12/12/2017Monday - Tuesday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket