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Confident Copywriting Intensive Short Course

Course description

You will learn how professionals create compelling messages and the importance of delivering good copy across digital channels.

This course is essential if you work in a communication, marketing, or fundraising role and are looking to improve your writing in a creative, supportive environment. It is also suitable for people looking for a break as a writer.

Course Outcomes
By the end of the course you should be able to:

  • Review, edit and improve your own writing
  • Boost your powers of persuasion in writing
  • Write faster and better
  • Apply the tools and tricks of the writing trade to your working life

Who Should Attend
Those who have been tasked with copywriting, developing a tone of voice, or have started writing for themselves or their business. If you want find out how to optimise your content for google search you may be interested in SEO (Search Engine Optimisation).

Level
Beginner

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methodologies will be explained or demonstrated
  • We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

  • ·Networking opportunities and the chance to share ideas with students from across the globe
  • ·Access to the technology and materials relevant to your discipline
  • ·Access to our college shops for any materials you might need
  • ·The chance to ask questions to your tutor in real time
  • ·Feedback and critique on your assignments
  • ·The opportunity to experience the many sights of London on your down time

All our online short courses include:

  • Live and interactive online lessons with classmates from around the world
  • The same course content and learning outcomes as our face to face courses 
  • Lesson recordings, for review, so you never have to miss a class 
  • Access to the virtual learning environment with course content 
  • Forums for support 
  • 2 weeks online access to the recordings of the live classroom sessions 
  • The opportunity to ask questions to your tutor in real time 

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it! 
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.  
  • However we always recommend you attend all of the classes so that you get the most out of the experience!  
  • Certificates are a great addition to your CV. 

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics Covered

  • Effective copywriting
  • Delivering copy across various platforms and channels
  • Targeting your specific audience
  • Persuasive techniques

Materials

On campus materials:

Please bring for the first session:

  • notebook and pen

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

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Words make or break a campaign, whether you connect with your customers through Twitter, email or newsletters. On this one day intensive course, you will be introduced to the tools and tricks of effective copywriting through a series of practical and creative exercises.

£
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