Service Design (Online)
This online course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is built upon a foundation of design thinking, and is a people-centred design process that is used by organisations to create better services...
Taught by: Antonio Starnino.
This online course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is built upon a foundation of design thinking, and is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimizing their back-end operations.
During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.
This course will include:
- In-class workshops
- Project work
- Presentations & feedback sessions
This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page.
- Week One: Service Design 101 - Intro to service design and design thinking methodologies
- Week Two: Deep-dive on design research and how to conduct it
- Week Three: Using customer journey maps, personas and clustering to define a problem.
- Week Four: How to create and visualize great service concepts
- Week Five: Prototyping and testing for service design
- Week Six: Intro to implementing service design through blueprinting and business model design
By the end of this course you will have a better understanding of:
- Service design theory and essential methods such as customer journey mapping
- Design research and how to conduct it
- How ideation and prototyping can be applied to the design of services
- How service design can be implemented through tools such as service blueprints.
Who Should Attend
The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline. In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.
Follow Up Courses
After you have completed this course you may want to learn more about User Experience (UX) Design (Online).
You may also be interested in our classroom based course taught at the college: Service Design and Innovation Intensive.
Antonio Starnino is a service designer born in Montreal, Canada and currently based in Milan, Italy. He graduated with a Bachelor's in Design from Concordia University in Montreal and a Masters in Service Design from Politecnico di Milano where the focus of his research centred on the development of in-hospital paediatric nutrition services. His past work experience has been in the field of healthcare and food innovation for the University of Reggio Emilia and Modena. Here he used service design to find innovative solutions for patients and staff inside of a variety of healthcare structures. Alongside this he also worked as a design thinking coach at the Food Innovation Program, an international masters dedicated to using design to find solutions to the future of food.
He is currently working for Take, an experience design studio based in Milan dedicated to helping brands deliver great service and user experiences. He is also an active member of the Global Service Jam community having facilitated and/or organized Jams in Montreal, Palermo, Ljubljana and Milano.