Digital Marketing Strategy
This course will teach you everything you need to create a successful digital marketing campaign.
These days, no-one can afford to ignore the internet as a means to connect with customers, build a brand, or promote a cause, and on this course you will learn everything you need to create your successful digital marketing campaign. You will be led by an expert in digital marketing and each week they will help you master another tactic or technique which will build towards your own digital marketing strategy...
Taught by: Lynsey Fox.
These days, no-one can afford to ignore the internet as a means to connect with customers, build a brand, or promote a cause, and on this course you will learn everything you need to create your successful digital marketing campaign.
You will be led by an expert in digital marketing and each week they will help you master another tactic or technique which will build towards your own digital marketing strategy. The course will cover everything from strategy and planning, through customer experience, traffic generation and advertising strategies, and into analytics and tracking your return on investment. You will study in a small interactive group, and so there will be plenty of opportunity to get expert and peer feedback on the strategies you are planning to use on real projects.
This course will be taught over University of the Arts London's online platform. Each session will last two hours, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our Online Courses pages.
By the end of the course you should be able to:
Who Should Attend
Entrepreneurs, freelancers, marketing / communications / PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).
"I would like to comment on how inspiring and knowledgeable the tutor was, she explained everything clearly and concisely and was very personable and helpful. She also gave us brilliant advice and was just all around lovely to listen to!"
This course is also taught in the classroom "Digital Marketing Strategy".
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.