Content Marketing (Online)
Content Marketing Online is ideal if you are interested in exploring new and creative ways of promoting brands, products or services. In the ever-changing landscape, consumers want engagement not sales pitches, and content marketing offers the opportunity to create valuable, targeted and measurable marketing activity both on and offline...
Taught by: Lynsey Fox.
Content Marketing Online is ideal if you are interested in exploring new and creative ways of promoting brands, products or services. In the ever-changing landscape, consumers want engagement not sales pitches, and content marketing offers the opportunity to create valuable, targeted and measurable marketing activity both on and offline. By utilizing a range of content marketing methods, such as blogs, video content, interviews, infographics and more, you can increase your organic or paid growth for either B2B or B2C. This course gives an overview of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies.
This course is taught over University of the Arts London's online platform. Each session time is UK time . To find out more about how online courses are taught please visit our dedicated Online Courses page.
- Understanding audience and brand
- Consumer behaviour
- Content marketing toolkit
- Engaging storytelling
- Setting objectives
- Integrating content marketing with social media activity
By the end of this course you should be able to
- Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
- Understand how to reach new audiences or retain current customers
- Create innovative and effective content across off and online marketing channels
- Understand how content marketing sits alongside social media, PR and traditional marketing activities
Who Should Attend
This course is idea for marketers, business owners, or anyone with a cause, product, or service they want to promote in a cost-effective way.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.