Design Management (Online)
Design is the driving force behind the creative industries, new product development and innovation. But as a manager, how should you support and control creative processes? And develop a culture of creativity? This is the focus of this short, practical online course in Design Management...
Taught by: Eva-Maria Kirchberger.
Design is the driving force behind the creative industries, new product development and innovation. But as a manager, how should you support and control creative processes? And develop a culture of creativity? This is the focus of this short, practical online course in Design Management.
This course is tailored to managers working in a creative context, and in six sessions, will provide you with best practices from design thinking, strategic management and creative leadership, to help you manage design in a more strategic way.
With a project-led curriculum, this course is hands-on, and will give you a practical toolkit which you can immediately try out and apply in your day to day professional context.
This course will include:
- In-class workshops
- Project work
- Presentations & feedback sessions
This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check your local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page.
- Week One: Intro into Strategic Management
- Week Two: Leadership of Creative Teams
- Week Three: Design Thinking I: Process and Tools
- Week Four: Design Thinking II: People Requirements
- Week Five: Strategic Problem Solving
- Week Six: Consulting and Negotiating
By the end of this course you will have a better understanding of:
- How to lead creative teams successfully
- How to apply design thinking
- How to manage projects and clients strategically
- How to use consulting tools and negotiate with clients
Who Should Attend
This short course is aimed at designers, creatives, brand managers, and entrepreneurs who aspire towards more strategic and managerial roles, or simply want to enrich their knowledge, and want to get up to speed quickly.
Course tutor Eva-Maria Kirchberger's co-authored chapter Specialist Service Design Consulting: The end of the beginning, or the beginning of the end? in Designing for Service: Key Issues and New Direction. Read more on the LCC Blog.
With a prior background in innovation at Central Saint Martins, Eva enjoys bridging the design and management world by teaching design thinking to managers and helping designers expand their knowledge with the application of management methods. Recently, in her role as Experience Design Lead at Imperial’s Business Analytics initiative, she is exploring new opportunities in the data driven world and turns them into great service experiences for high profile C-suite clients. With her own start-up Wunderlab Creative Consultants, Eva and her team currently develop “service design 2.0” - a novel approach to design experiences with the help of big data analysis and platforms.