Social Media for Journalists

The number of followers a journalist has on Twitter or the amount of likes they have on Facebook isn't just about increasing readership, it creates a presence and is an invaluable resource for finding stories and sources. This course will give you an in-depth understanding of how this rapidly changing medium works- balancing professional and personal feeds, tracking breaking and developing news stories and sourcing leads...

Taught by: Sue Llewellyn.

Description

The number of followers a journalist has on Twitter or the amount of likes they have on Facebook isn't just about increasing readership, it creates a presence and is an invaluable resource for finding stories and sources.

This course will give you an in-depth understanding of how this rapidly changing medium works- balancing professional and personal feeds, tracking breaking and developing news stories and sourcing leads.

Social media can be a fantastic tool and platform, but when it is used wrong it can cause complicated legal battles and a sharp decline in audience. This course also addresses the legal issues that may arise when searching for stories via social media. 

Topics Covered

  • Creating a presence on Twitter and Facebook
  • Building an audience
  • Sourcing stories
  • Covering breaking and developing news
  • Personal versus professional feeds
  • Legal issues

Course Outcomes

By the end of the course you should be able to:

  • Have a presence on a variety of social media
  • Source stories on social media
  • Cover breaking and developing news on social media
  • Understand the legal pitfalls of using social media

Who Should Attend
Journalists, editors, writers and anyone else looking to create a presence and cover news on social media.

Level
Beginner: You will need a Twitter and Facebook account.

Follow Up Courses
After you have completed this course you may want to get the most out of your 140 characters with Effective Writing for Journalists or staying out of trouble with Media Law - Keep It Legal.


Tutor information

Sue Llewellyn (@suellewellyn) is a pioneer in using social media in broadcast journalism. She has been creating top-level digital strategy and bespoke social media training for a wide range of clients over the past five years – after a 15 year career as a BBC reporter and producer. 

She pioneered the introduction of ‘Twitter Masterclasses’ in the heart of the BBC newsroom and since 2009 has been responsible for designing, implementing and delivering much of the social media training across the corporation. Other clients include BBC Radios 2, 3 and 4, RTÉ News, The Foreign and Commonwealth Office, British Council, BBC Academy, Immediate Media Group and the Media Trust 
To date she has personally trained over 4000 journalists and others including many of the top names in British broadcasting.

She admits to being ‘Ultra Social’ – hence the name of her business - and says her background in psychology and lifetime in the media industry has been invaluable in understanding how we communicate both online and offline.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
05/12/2016 - 07/12/2016Monday - Wednesday11:00 - 17:003 Days£445Available Elephant & Castle - SE1 Add to Basket