YouTube and Video Marketing Strategy (Online)
Online video is increasingly important as a way to improve your SEO, increase site visits and social media engagement, and drive sales. Effective and strategic use of video content is now one of the key components of a successful digital marketing strategy...
Taught by: A respected industry expert.
Online video is increasingly important as a way to improve your SEO, increase site visits and social media engagement, and drive sales. Effective and strategic use of video content is now one of the key components of a successful digital marketing strategy. Most people prefer seeing services and products in use before they buy, so it is no surprise that large multinationals and start-ups are using video to quickly and efficiently reach new markets.
In this course you will learn from an expert in online media and communications, who will take you through all the key concepts you need to design a winning Youtube content strategy. You will study in a small group using discussions, practical tasks, and case-studies of current successful campaigns to develop the skills you need to make an impact with video.
This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page.
- The marketing mix
- Consumer generated video
- Viral videos
- Product demonstrations
- Scripting and storyboarding
- Channel strategy
- Promoting your video
By the end of this course you should be able to:
- Understand the fundamentals of video content
- Identify and evaluate the components of good and bad campaigns
- Describe and critique a current campaign
- Make decisions about your video content strategy
Who Should Attend
This course is for creatives, marketers, business owners, or anyone with a project our cause that they are trying to promote online. You do not need any prior experience.
You might also be interested in our classroom course Youtube Content Marketing Strategy.