YouTube Content Marketing Strategy
Online video is an increasingly powerful way to communicate with your audience. By creating the right content strategy for your YouTube channel, you can harness the power of online video to help find new customers, build your brand, and ultimately market your product or service...
Taught by: Steve Wheen.
Online video is an increasingly powerful way to communicate with your audience. By creating the right content strategy for your YouTube channel, you can harness the power of online video to help find new customers, build your brand, and ultimately market your product or service.
By building a branded YouTube channel, this course will help you to develop your channel methodically and work through a range of techniques to help find your audience. We will first focus on the strategy behind the channel and the content you will create, then we will look at how to get the content on your channel seen by your customers.
- Setting up a YouTube channel
- YouTube and other social media
- Content strategy
- Marketing strategy
- Building your subscriber base
- Approaches to video seeding
By the end of the course you should be able to:
- Build a YouTube channel from scratch and connect it with your Google+ page
- Integrate your YouTube channel with your other social media activities
- Develop a content and marketing strategies for your videos and your channel
Who Should Attend
Small businesses, start-ups, charities and anyone interested in starting a YouTube channel.
Follow Up Courses
After you have completed this course you may want to take the follow up course, Successful Crowdfunding Strategy and Video, learn more about advertising and marketing Social Media Marketing, or work on your production skills in DSLR Filmmaking.
This course is also available as an online course: Youtube Content Marketing Strategy (Online)
Steve Wheen is MD of The Distillery London, a social video agency specialising in video strategy and production. He is an award winning Creative Producer and filmmaker, with almost 15 years of broadcast and digital international producing experience. With a strong focus on production and video strategy, he has managed projects alongside, and for, London’s Google Creative Lab - creating video content for the Google and YouTube brand, as well as their high profile partners such as Virgin, Cadbury and Heal with talent such as Jessie J and Annie Lennox.
Completing his Masters In Design (applied imagination) with a distinction from Central Saint Martins in 2010, he focused his work around social television and creating social video experiences. A branded content expert, Steve has worked on ground breaking branded content projects, for clients such as Audi, Renault and Lancia. He was also a part of Al Gore's Emmy Award winning online and broadcast channel, Current TV.
Working for both established advertising agencies and online startups, Steve has deep experience in building online communities around video.