Social Media Marketing

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms...

Taught by: Miranda Davis, Hana Jariabkova, Rosalind Davis, A respected industry expert.

Description

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms. It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content. 

PLEASE NOTE: Several tutors are involved in delivering our Social Media Marketing courses, but each individual course is taught by a single tutor.

Topics Covered

  • Using Twitter, Facebook, Instagram to build a sustainable follower base
  • How to use content to drive, accurately measure, and increase engagement with your target market
  • Creating a consistent voice across platforms
  • Best practice in social media marketing strategies
  • Capturing and analysing metrics to segment and target your market
  • Measuring a campaign’s return on investment (ROI)
  • Overview of online privacy laws and best practice for privacy 

Course Outcomes

By the end of the course you should be able to:

  • Establish a sustainable presence on the social media platforms relevant to your business
  • Execute a social media campaign and measure its impact using metrics
  • Understand online privacy laws and best practice for social media marketing

Who Should Attend
Anyone responsible for social media marketing who would like to learn how to develop and execute a sustainable social media marketing plan. If you already run campaigns using social media you may be interested in taking Social Media and Analytics: Advanced

Level
Beginner: You should have a basic understanding of Twitter and Facebook.  

Follow Up Courses
After you have completed this course you may be interested in learning more about Digital Marketing Strategy or Social Media and Analytics: Advanced.

Alternative Study Options

Reviews
"Matthew Gardiner was an absolutely fantastic tutor! Stimulating, thought provoking and very relatable. Thank you Matthew!"

"The tutor was fantastic and I was really pleased with the course. The pace of the class was spot on and full of useful information."

"I thought the course was really informative and inspiring and covered most of the things I wanted to learn. The tutors were really well versed in their field and I enjoyed hearing about their successes outside of the teaching domain. I feel the course could have been extended over one more day to give a deeper understanding in some areas, but overall, for a two day short course the level of information was spot on! I would definitely return for another short course."





Tutor information

Array

Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms. 

She started blogging in 2007 about Apple for MacBlog.sk the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine Stajl.sk which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog, Spring4sims.com, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including InnocentStore.com , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog HanaJayWrites.com. She's published short stories for kindle and is currently writing a children's book. 


Rosalind Davis is an artist-curator and a graduate of The Royal College of Art (2005) and Chelsea College of Art (2003). As an artist Davis works within painting and installation and has exhibited nationally and internationally in a wide range of galleries and is the permanent Curator at Collyer Bristow Gallery (begins October 2016).

Davis has an expertise in the arts and creative sectors, managing and developing artist led arts organisations and events; Zeitgeist Arts Projects (ZAP 2012-16) and Core Gallery (2009-11,) based in London. As a creative consultant Davis has worked for arts organisations, charities and independents as well as corporations such as BBC4 and E4 and is privileged to be selected to be a UK Young Artists Ambassador.

Davis lectures for universities, galleries and art organisations across the country including the Royal College of Art, the ICA, Camden Arts Centre. University of the Arts and ArtQuest and teaches short courses in social media marketing and arts management at UAL.

www.rosalinddavis.co.uk 
www.ZeitgeistArtsProjects.com



This course will be taught by a respected industry expert.

Materials

Please bring a laptop or a tablet with you to the class. 


Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
04/10/2016 - 05/10/2016Tuesday - Wednesday11:00 - 17:002 Days£399Available Elephant & Castle - SE1 Add to Basket
24/10/2016 - 14/11/2016Monday11:00 - 13:304 Weeks£399Available Elephant & Castle - SE1 Add to Basket
26/10/2016 - 16/11/2016Wednesday18:00 - 20:304 Weeks£399Available Elephant & Castle - SE1 Add to Basket
01/11/2016 - 02/11/2016Tuesday - Wednesday11:00 - 17:002 Days£399Available Elephant & Castle - SE1 Add to Basket
19/11/2016 - 26/11/2016Saturday11:00 - 17:002 Weeks£399Available Elephant & Castle - SE1 Add to Basket
22/11/2016 - 23/11/2016Tuesday - Wednesday11:00 - 17:002 Days£399Available Elephant & Castle - SE1 Add to Basket
13/12/2016 - 14/12/2016Tuesday - Wednesday11:00 - 17:002 Days£399Available Elephant & Castle - SE1 Add to Basket