Social Media Marketing (Online)
Build a social media strategy to enhance your business and online marketing campaign.
This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms...
Taught by: Miranda Davis, Hana Jariabkova, Rosalind Davis, A respected industry expert.
This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms. It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.
PLEASE NOTE: Several tutors are involved in delivering our Social Media Marketing courses, but each individual course is taught by a single tutor.
By the end of the course you should be able to:
Who Should Attend
Anyone responsible for social media marketing who would like to learn how to develop and execute a sustainable social media marketing plan. If you already run campaigns using social media you may be interested in taking Social Media and Analytics: Advanced.
Beginner: You should have a basic understanding of Twitter and Facebook.
Alternative Study Options
"Matthew Gardiner was an absolutely fantastic tutor! Stimulating, thought provoking and very relatable. Thank you Matthew!"
"The tutor was fantastic and I was really pleased with the course. The pace of the class was spot on and full of useful information.""I thought the course was really informative and inspiring and covered most of the things I wanted to learn. The tutors were really well versed in their field and I enjoyed hearing about their successes outside of the teaching domain. I feel the course could have been extended over one more day to give a deeper understanding in some areas, but overall, for a two day short course the level of information was spot on! I would definitely return for another short course."
Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms.
She started blogging in 2007 about Apple for MacBlog.sk the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine Stajl.sk which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog, Spring4sims.com, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.
As well as her own projects, Hana has built up social media presence for global companies, including InnocentStore.com , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog HanaJayWrites.com. She's published short stories for kindle and is currently writing a children's book.
Rosalind Davis is an artist-curator and a graduate of The Royal College of Art (2005) and Chelsea College of Art (2003). As an artist Davis works within painting and installation and has exhibited nationally and internationally in a wide range of galleries and is the permanent Curator at Collyer Bristow Gallery (begins October 2016).
Davis has an expertise in the arts and creative sectors, managing and developing artist led arts organisations and events; Zeitgeist Arts Projects (ZAP 2012-16) and Core Gallery (2009-11,) based in London. As a creative consultant Davis has worked for arts organisations, charities and independents as well as corporations such as BBC4 and E4 and is privileged to be selected to be a UK Young Artists Ambassador.
Davis lectures for universities, galleries and art organisations across the country including the Royal College of Art, the ICA, Camden Arts Centre. University of the Arts and ArtQuest and teaches short courses in social media marketing and arts management at UAL.
|Date||Day of Week||Time||Duration||Cost||Status||Location||Action|
|04/10/2016 - 05/10/2016||Tuesday - Wednesday||11:00 - 17:00||2 Days||£399||Available||Elephant & Castle - SE1||Add to Basket|
|24/10/2016 - 14/11/2016||Monday||11:00 - 13:30||4 Weeks||£399||Available||Elephant & Castle - SE1||Add to Basket|
|26/10/2016 - 16/11/2016||Wednesday||18:00 - 20:30||4 Weeks||£399||Available||Elephant & Castle - SE1||Add to Basket|
|01/11/2016 - 02/11/2016||Tuesday - Wednesday||11:00 - 17:00||2 Days||£399||Available||Elephant & Castle - SE1||Add to Basket|
|19/11/2016 - 26/11/2016||Saturday||11:00 - 17:00||2 Weeks||£399||Available||Elephant & Castle - SE1||Add to Basket|
|22/11/2016 - 23/11/2016||Tuesday - Wednesday||11:00 - 17:00||2 Days||£399||Available||Elephant & Castle - SE1||Add to Basket|
|13/12/2016 - 14/12/2016||Tuesday - Wednesday||11:00 - 17:00||2 Days||£399||Available||Elephant & Castle - SE1||Add to Basket|