Social Media Advertising (Online)

Social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest offer advertisers an increasing range of options for paid promotion, but how do you ensure you get good returns on investment for your social media campaigns in this ever-changing moving field?In this course you will learn the insights, best practices and methods used by specialist social campaign managers to design campaigns that work...

Description

Social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest offer advertisers an increasing range of options for paid promotion, but how do you ensure you get good returns on investment for your social media campaigns in this ever-changing moving field?

In this course you will learn the insights, best practices and methods used by specialist social campaign managers to design campaigns that work. You will learn how to develop a campaign strategy including segmentation and targeting and the selection of a suitable mix of platforms. You will then look at campaign timings and how to use the advertising options in each platform for best results, as well as how to integrate them into a wider marketing communications context. And finally, you will learn how to monitor and optimize campaigns to drive performance.

The course will cover all the major social media platforms: LinkedIn, Facebook, Instagram, Pinterest and Twitter.

Throughout the course, the focus will be practical exercises and discussions, and homework tasks which develop your skills.  At every stage of the class there will be the opportunity to discuss your current work and share ideas with the group.

This course will be taught over University of the Arts London's online platform. Each session will last two hours, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our Online Courses pages.

Topics Covered
  • How to develop a social media advertising strategy
  • How to target segments and audiences
  • Best practices for advertising on Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Monitoring and analytics for social media
  • How to iterate and optimize social media campaigns.

Course Outcomes

By the end of this course you should be able to:

  • Develop an effective social media advertising strategy
  • Understand the key tools and techniques for efficiency and results.

Who Should Attend

This course is ideal for digital marketers, business managers, or anyone who wants to drive business results from social media marketing.

Course Level

Beginners

Follow Up Courses

After you have completed this course you may be interested in Social Media and Analytics: Advanced or Creative Briefs (Online).



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
21/02/2017 - 28/03/2017Tuesday18:30 - 20:006 Weeks£500Available Online Add to Basket
25/04/2017 - 30/05/2017Tuesday18:30 - 20:006 Weeks£500Available Online Add to Basket
06/06/2017 - 11/07/2017Tuesday18:30 - 20:006 Weeks£500Available Online Add to Basket