LinkedIn for Business: B2B Marketing

LinkedIn is currently growing at a staggering rate with 20 million UK subscribers and one new user per second. This one day intensive course is designed to give you a step-by-step guide in building your brand awareness through LinkedIn. This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment...

Taught by: David Reilly.

Description

LinkedIn is currently growing at a staggering rate with 20 million UK subscribers and one new user per second. This one day intensive course is designed to give you a step-by-step guide in building your brand awareness through LinkedIn. 

This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile.  

Through a series of workshop exercises you will gain the knowledge and techniques to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement. 

Topics covered

  • Sales/ B2B Marketing
  • Profile copywriting
  • Network building
  • Advertising platforms
  • Content marketing
  • Lead generation
  • LinkedIn Mobile Apps

Course outcomes

By the end of the course you should be able to:

  • Set objectives and optimise your personal and organisations LinkedIn presence
  • Build the foundations of a compelling profile to attract your target audience
  • Increase your first degree networks to raise your profile
  • Gain an understanding of optimising advertising platforms for B2B marketing
  • Create captivating content to share with your community  

Who Should Attend

Individuals who are interested in digital marketing, social media marketing, content and PR, business development or recruitment.

Level

Beginner

Follow Up Courses

After you have completed this course you may be interested in attending our Social Media Marketing and Digital Marketing Strategy course. 

Alternative Courses

We also offer bespoke marketing courses for groups and businesses. To find out what we can offer, please complete a Tailor Made Training Enquiry form.


Tutor information

David Reilly is passionate about digital marketing and digital strategy, he delivers digital training to businesses, start-ups, agencies and established brands. He was a founder and previous Board Director of Barracuda Digital (2006 - 2013) and a digital acquisition consultant advising blue chips clients on SEO, paid media, social media strategy, content marketing and display advertising.

David's digital consultancy experience includes retail: Richer Sounds, Harrods, OKA Direct & Dune Shoes; financial services and forex: Aviva, Hiscox & CMSForex. travel: Caravan Club, Villa Renters and Visit London; Publishing; Time Warner, Wall Street Journal, Reed warranties: Domestic &General, Capita education: City and Guilds and not for profits, Maudsley Learning.

Materials

Please create a LinkedIn account and bring your log-in details to the first class.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/10/2016 - 12/10/2016Wednesday11:00 - 17:001 Day£380Available Elephant & Castle - SE1 Add to Basket
07/12/2016 - 07/12/2016Wednesday11:00 - 17:001 Day£380Available Elephant & Castle - SE1 Add to Basket