Google Analytics (Online)

Web analytics such as Google Analytics have become an essential skill for digital marketers and business managers, but many businesses fail to make a real impact, because they don’t know how to make sense of web analytics, and use analytics to drive decisions and action...

Description

Web analytics such as Google Analytics have become an essential skill for digital marketers and business managers, but many businesses fail to make a real impact, because they don’t know how to make sense of web analytics, and use analytics to drive decisions and action. Instead, they become overwhelmed by the complexity and volume of data available.

This short online web analytics course will give you the insight and skills needed to cut through the clutter, and drive real improvements in business performance with analytics. You will learn how to develop an analytics strategy suited to your business goals, and focus time and effort on analysis which will have a material impact on your results. The course will cover the principles and practices of setting up an effective web analytics strategy using Google Analytics, how to ensure reliable data collection, how to select and make sense of appropriate metrics, and how to go beyond simple reporting and perform analysis which support business decisions.

Taught through tutor demos, practical exercises and homework, this course is practical and hands-on. At every stage of the class there will be the opportunity to discuss your current work and share ideas with the group.

This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page. 


Topics Covered

  • The value that can be achieved from web analytics
  • How to define your analytics strategy
  • Which KPIs are appropriate for different online business models
  • How to design analytics reports
  • How to identify and focus on analyses which will really make a difference
  • How to make sense of your metrics (internal and external benchmarks)
  • The importance of data quality and reliability

Course Outcomes

By the end of this course you should be able to:

  • Define your web analytics strategy
  • Implement your own views and reports
  • Identify key areas for analytic research
  • Drive business decisions with analytic data

Who should attend

This course is for digital marketers, business managers, and creative professionals. Ideally you will have access to a web property, and access to a Google Analytics account.

Level

Some basic knowledge of web analytics is required.



Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.