Digital Marketing Strategy

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI)...

Taught by: Lynsey Fox, Antonello Romano.

Description

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results. 

The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas. 

Topics Covered

  • Creating clear measurable objectives
  • Customer profiling 
  • Understanding the UX Design for Websites 
  • Customer experience 
  • Branding 
  • Search Engine Optimisation 
  • How SEO and Social Media work hand in hand
  • Content marketing 
  • Email marketing 
  • Online PR 
  • Affiliate marketing 
  • PPC (pay-per-click)
  • Digital advertising and events 
  • The impact of mobile on digital 
  • Strategy and planning 

Course Outcomes

By the end of the course you should be able to:

  • Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
  • Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
  • Understand how to reach new audiences or retain current customers
  • Have a fresh perspective on the changing climate of digital communications 

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Follow Up Courses
After you have completed this course you may be interested in Practical Public Relations or Social Media Marketing

Alternative Study Options

Reviews
"I was very impressed with the course content and the tutor's delivery."






Tutor information

Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.

https://uk.linkedin.com/pub/lynsey-fox/b8/247/6b9



Antonello Romano is a brand consultant, with a track record in implementing innovative, communication and branding strategies for a range of sectors. Founder of Comunika, a boutique brand consultancy, specialising in brand strategy, graphic design and web design services, he has been lecturing for the University of the Arts London since 2002.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
05/10/2016 - 07/12/2016Wednesday18:00 - 20:3010 Weeks£695Available Elephant & Castle - SE1
10/10/2016 - 14/10/2016Monday - Friday11:00 - 17:005 Days£695Fully Booked Elephant & Castle - SE1
31/10/2016 - 04/11/2016Monday - Friday11:00 - 17:005 Days£695Available Elephant & Castle - SE1 Add to Basket
21/11/2016 - 25/11/2016Monday - Friday11:00 - 17:005 Days£695Available Elephant & Castle - SE1 Add to Basket
12/12/2016 - 16/12/2016Monday - Friday11:00 - 17:005 Days£695Available Elephant & Castle - SE1 Add to Basket