Creative Briefs (Online)

This practical course is designed for creative professionals, whether client or agency side, who need to know how to write and respond to a creative brief effectively. Based on the lessons passed on from great strategic thinkers of London's ad agencies you will finish this course with increased skill and confidence in approaching briefs...

Taught by: A respected industry expert.

Description

This practical course is designed for creative professionals, whether client or agency side, who need to know how to write and respond to a creative brief effectively. Based on the lessons passed on from great strategic thinkers of London's ad agencies you will finish this course with increased skill and confidence in approaching briefs. 

The heart of any creative project - whether a media buying strategy, a broadcast campaign or online marketing collateral - begins with a brief. It is the pillar of key business and marketing decisions but so often briefs are unclear, misinterpreted or just plain vague. Through a series of presentations and exercises you will learn the crucial techniques you need, to write a brief to inspire and direct the most effective output for clients, creatives and your target market.  

This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page. 

Topics Covered

  • Case-studies: the good, the bad and the ugly 
  • Writing exercises and review 
  • Interpreting and questioning a brief 
  • What to do when it goes wrong
  • Presenting skills and peer critiques 

Course Outcomes

By the end of this course you should be able to:

  • Understand the fundamentals of writing creative briefs 
  • Write a clear, concise and effective brief 
  • Question and interpret a brief with confidence 

Level
Beginner: You do not need any prior experience in this area. 



Tutor information

This course will be taught by a respected industry expert.

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.