PR and Marketing (16 - 18 Year Olds)

This short course will introduce you to the dynamic, exciting world of PR and marketing. You will learn about a range of roles and functions within the communication industries such as direct marketing, digital marketing, advertising and public relations (PR)...

Taught by: Reid Aiton.

Description

This short course will introduce you to the dynamic, exciting world of PR and marketing. You will learn about a range of roles and functions within the communication industries such as direct marketing, digital marketing, advertising and public relations (PR). 

This is a very practical and engaging course. You will work in groups to analyse current case-studies and go on a site visit to see marketing and PR in action. At the end of the course you will give a presentation to the rest of the class on what you have learned. 

Topics Covered

  • The marketing mix 
  • Press releases and editorial coverage 
  • Press packs
  • Images to influence the media 
  • Social media and email marketing 
  • YouTube and video generated content 

Course Outcomes

By the end of this course you should be able to:

  • Understand the fundamentals of PR and marketing 
  • Identify and evaluate the components of  the marketing mix 
  • Describe and critique a current campaign 
  • Apply for further study with an advanced knowledge of PR and marketing 

Who should attend 
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing. You should have an interest in the subject area and a desire to learn but no previous experience is required. 

Level 
Beginner.

Related undergraduate courses at LCC 
You may be interested in finding out more about BA (Hons) Public Relations or BA (Hons) Advertising

 

Tutor information

Reid Aiton has over ten years’ experience in on/offline marketing, social media and public relations. He has worked for a wide range of companies, both agency and client side, including Virgin Atlantic and London College of Fashion. He has also worked for clients including the London Development Agency, Qatar Airways, P&O Ferries and Virgin Holidays. 

Materials

Please note you will be expected to pay for printing and photocopying if required during this course

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
19/12/2016 - 21/12/2016Monday - Wednesday11:00 - 17:003 Days£395Available Elephant & Castle - SE1 Add to Basket