Advertising Portfolio Preparation (16 - 18 year olds)

This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy...

Taught by: Tutor to be confirmed.

Description

This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy. You will have expert lectures and have the chance to visit a top advertising agency based in London. 

This is a really practical course that will teach you many skills you need to apply for a job or a university degree in advertising. At the end of the week you will go head-to-head with your classmates to make a pitch for an account - just like the real world. 

Topics Covered

  • The marketing mix 
  • Tackling client briefs 
  • Identifying markets 
  • Visit to a top advertising agency in London 
  • Generating ideas 
  • Pitching your ideas 
  • Presenting your ideas 

Course Outcomes

By the end of this course you should be able to:

  • Understand the fundamentals of advertising  
  • Identify and evaluate the components of online and offline campaigns 
  • Describe and critique a current campaign 
  • Apply for further study with an advanced knowledge of the advertising industry

Who should attend 
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing. You should have an interest in the subject area and a desire to learn but no previous experience is required. 

Level
Beginner.

Follow Up Courses
After you have completed this course you may be interested in applying to BA (Hons) Public Relations or BA (Hons) Advertising.



Tutor information

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Materials

Please note you will be expected to pay for printing and photocopying if required on this course

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/12/2016 - 16/12/2016Monday - Friday11:00 - 17:005 Days£575Available Elephant & Castle - SE1 Add to Basket