Service Design and Innovation Intensive
Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions...
Taught by: Rob Maslin, Phillippa Rose.
Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions. By the end of the course, you will be able to apply a range service design tools to better engage with your customers and stakeholders, tackle business challenges, and innovate.
This course will explore service design as a human centred problem solving process. It will consider the importance of staff, users and everyone that has a relationship with a service. Through a dynamic mix of short talks, guided hands-on teamwork, which includes a range of invaluable tools for problem solving, customer research and business development, you will understand the theory and application of service design. You will be guided through a tried and tested design process in teams to respond to a live brief and develop a potential product/service. Working will be intense and collaborative, and overall rewarding.
Content and Structure
The course will run as follows:
Monday 4 July - 18:00 - 20:30
Tuesday 5 July - 10:00 - 16:00
Wednesday 6 July - 10:00 - 16:00
Although the course starts with an informal introductory session on Monday evening, it is important to attend this session as you will be set a challenge and have an opportunity to network with fellow students and tutors.
Teaching and learning is based in LCC’s established MA Service Experience Design and Innovation. Communication and innovation are at the core of service design just like all the courses of the College. On this course the methodologies typical of service design will be enhanced by LCC’s historical leadership in the fields of communication. Methods and tools will include:
- User research
- Stakeholder mapping and profiling
- Prototyping (digital and physical), testing and improving
- Co-design and facilitation
- Information analysis and synthesis (customer journey mapping and blueprinting)
- Business modelling (including lean and agile approaches)
By the end of this course you should be able to:
- Understand the principles of designing thinking and have practical tools to take away
- Solve business problems and make better decisions through creative thinking
- Describe and pitch your ideas to internal and external stakeholders
- Find and use a range of techniques for innovation thinking to address business and operational challenges in your own organisation
- Instigate real service innovation projects in your organisation
Intermediate. If you are working in a leadership, or senior marketing, product development, communications role, you will gain valuable skills and knowledge to apply directly to your work.
TutorsTaught by Phillippa Rose, director of Current Works with support from Rob Maslin, director of We All Design.
Follow Up Courses
Phillippa Rose has specialised in service design and innovation since 2005, working in groups and one to one, to help organisations be more effective, adapt for the future and become genuinely user driven.
Clients have ranged from niche brands Animal and Nkuku, through to fast growing technology company Blur Group, and various government departments and The Open Data Institute. Most recently Phillippa worked with The App Business and led on user research for the 2016 Met Office App. She is also lecturer on the MDes Service Design and Innovation course and sits on the Fellowship Council for the RSA
Details for booking
Alternative Dates and Times
If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.