Service Design and Innovation Intensive
Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions...
Taught by: Rob Maslin, Phillippa Rose.
Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions. By the end of the course, you will be able to apply a range service design tools to better engage with your customers and stakeholders, tackle business challenges, and innovate.
This course will explore service design as a human centred problem solving process. It will consider the importance of staff, users and everyone that has a relationship with a service. Through a dynamic mix of short talks and guided hands-on teamwork including a range of invaluable tools for problem solving, customer research and business development, you will understand the theory and application of service design. You will be guided through a tried and tested design process in teams to respond to a live brief and develop a potential product/service. Working will be intense and collaborative, and overall rewarding.
Content and Structure
Teaching and learning is based on LCC’s MA Service Experience Design and Innovation. Communication and innovation are at the core of service design, as with all the courses of the College. On this course the methodologies typical of service design will be enhanced by LCC’s historical leadership in the fields of communication. Methods and tools will include:
- User research
- Stakeholder mapping and profiling
- Prototyping (digital and physical), testing and improving
- Co-design and facilitation
- Information analysis and synthesis (customer journey mapping and blueprinting)
- Business modelling (including lean and agile approaches)
By the end of this course you should be able to:
- Understand the principles of designing thinking, and practical tools to take away
- Solve business problems and make better decisions through creative thinking
- Describe and pitch your ideas to internal and external stakeholders
- Find and use a range of techniques for innovation thinking, to address business and operational challenges in your own organisation
- Instigate real service innovation projects in your organisation
Intermediate. If you are in a leadership or senior role with innovation, strategy, design or customer service as part of your remit you will gain valuable skills and knowledge you can apply directly to your work.
Follow Up Courses
Alternative Study Options
We also offer bespoke service design courses for groups, individuals and businesses. To find out more, visit our Tailor Made Training page.
Rob Maslin graduated from MA (RCA) Design Products in 2010 (before service design became a course) and was part of the fellowship at Imperial College Business School.
Now director of We All Design and freelance design and researcher, Rob’s work is focused on creating deep insights into the reality of people’s circumstances, behaviour and experience and how they are affected by business, for better or worse. He then uses design and creativity to choreograph services and create great experiences.
The outcomes We All Design produce are not novel for the sake of differentiation. Our design is different because it solves problems in ways that are surprisingly relevant to needs of people, business and the environment.
Rob has worked with clients including Festival Republic, Kyocera, The RSA, Knowledge Transfer Network, Ordnance Survey, The Cabinet Office, and more.
Phillippa Rose has been a service designer and facilitator since 2005, working one:one and with small groups on research, problem solving and strategic visioning to help organisations become more agile, adapt for the future and become genuinely user driven.
Clients have ranged from niche brands Animal and Nkuku, through to fast growing technology company Blur Group, various government departments and The Open Data Institute. Most recently Phillippa has been working with The App Business and The Met Office leading on user research for their 2016 weather App. She also enjoys teaching on the MA Service Experience Design and Innovation course, the BA Design Management and Cultures course, and is contributing to the forthcoming This is Service Design Doing book.