Service Design and Innovation Intensive

A short animation 'What is Service Design?'

Image of groups of students working together.
Philippa Rose

Taught in collaboration with 'Innovation and Sevice Design for Designers' short course.

Image of hand laying out service design research interview cards
Rob Maslin

By the end of the course you will have a thorough understanding of design thinking tools and techniques 

Image of students presenting a service design blueprint with post-its notes
Rob Maslin

Service blueprinting will enable you to map out an effective service re-design 

Image of three lego men standing on a map
Rob Maslin

Desktop walkthroughs are an important part of service design

Image of hand laying out service design research interview cards
Rob Maslin

By the end of the course you will have a thorough understanding of design thinking tools and techniques 

Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions...

Taught by: Rob Maslin, Phillippa Rose.

Description

Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 2.5 day practical course, LCC offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions. By the end of the course, you will be able to apply a range service design tools to better engage with your customers and stakeholders, tackle business challenges, and innovate.

This course will explore service design as a human centred problem solving process. It will consider the importance of staff, users and everyone that has a relationship with a service. Through a dynamic mix of short talks, guided hands-on teamwork, which includes a range of invaluable tools for problem solving, customer research and business development, you will understand the theory and application of service design. You will be guided through a tried and tested design process in teams to respond to a live brief and develop a potential product/service. Working will be intense and collaborative, and overall rewarding.

Content and Structure

The course will run as follows:

Monday 4 July - 18:00 - 20:30

Tuesday 5 July - 10:00 - 16:00

Wednesday 6 July - 10:00 - 16:00

Although the course starts with an informal introductory session on Monday evening, it is important to attend this session as you will be set a challenge and have an opportunity to network with fellow students and tutors.

Teaching and learning is based in LCC’s established MA Service Experience Design and Innovation. Communication and innovation are at the core of service design just like all the courses of the College. On this course the methodologies typical of service design will be enhanced by LCC’s historical leadership in the fields of communication. Methods and tools will include:

  • User research
  • Stakeholder mapping and profiling 
  • Prototyping (digital and physical), testing and improving
  • Co-design and facilitation
  • Information analysis and synthesis (customer journey mapping and blueprinting)
  • Ideation
  • Business modelling (including lean and agile approaches)

Learning Outcomes

By the end of this course you should be able to:

  • Understand the principles of designing thinking and have practical tools to take away
  • Solve business problems and make better decisions through creative thinking
  • Describe and pitch your ideas to internal and external stakeholders
  • Find and use a range of techniques for innovation thinking to address business and operational challenges in your own organisation
  • Instigate real service innovation projects in your organisation

Level

Intermediate. If you are working in a leadership, or senior marketing, product development, communications role, you will gain valuable skills and knowledge to apply directly to your work.

Tutors

Taught by Phillippa Rose, director of Current Works with support from Rob Maslin, director of We All Design

Follow Up Courses

After you have completed this course you may want to learn more about cutting-edge Speculative and Critical Design practices or how to put User Experience Design into practice.




Tutor information

Rob Maslin graduated from MA (RCA) Design Products in 2010 and studied a fellowship at Imperial College Business School, under the now leaders of the MA (RCA) Service Design. As director of We All Design Rob’s work is focused on creating deep insights into the reality of people’s circumstances, behaviour and experience and how they are affected by business, for better or worse. He then uses design and creativity to choreograph services and create great experiences. The outcomes We All Design produce are not novel for the sake of differentiation. Our design is different because it solves problems in ways that are surprisingly relevant to needs of people, business and the environment. Rob has worked with clients including Festival Republic, Kyocera, The RSA, Knowledge Transfer Network, Ordnance Survey, The Cabinet Office, and more.

Phillippa Rose has specialised in service design and innovation since 2005, working in groups and one to one, to help organisations be more effective, adapt for the future and become genuinely user driven.

Clients have ranged from niche brands Animal and Nkuku, through to fast growing technology company Blur Group, and various government departments and The Open Data Institute. Most recently Phillippa worked with The App Business and led on user research for the 2016 Met Office App. She is also lecturer on the MDes Service Design and Innovation course and sits on the Fellowship Council for the RSA


Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.