Practical Public Relations (Online)

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This course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. By the end of the course you will be able to write a press release, devise a PR plan and evaluate the PR campaigns of other organisations...

Taught by: Chris Tucker.

Description

This course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. By the end of the course you will be able to write a press release, devise a PR plan and evaluate the PR campaigns of other organisations. You will learn what journalists want and what makes a good story as well as, how their world and the world of PR is changing with the rise of new digital channels and the citizen journalist.

This course will be taught over University of the Arts London's online platform. Each session will last one hour, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses webpage.

Topics Covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Course Outcomes

By the end of this course you should be able to:

  • Put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.

Level
Beginner

Follow Up Courses
After you have completed this course you may want to try Digital Marketing (Online)

This course is also available as a classroom course: Practical Public Relations.



Tutor information

Chris Tucker, BA Hons, CAM, MCIPR. Chris began her career in the marketing sector. She has, however, spent the past 25 years in Public Relations working in the voluntary sector for drug and alcohol rehabilitation charity, Turning Point, in the public sector for the Post Office, and in a variety of PR positions for Barclays Bank. At Barclays she was responsible for communications in a number of areas as diverse as business-to-business, international, Corporate Social Responsibility and IT before finally taking up the position of PR Director for the Barclays Group globally. 

Today Chris advises a number of PR agencies on communications planning for their clients. She has her own business mentoring executives seeking to develop their PR careers and she also provides media training. Chris is a Special Lecturer at the London College of Communication, part of the University of the Arts London, and is a Course Leader for the Chartered Institute of Public Relations Diploma which she teaches at Masters level online and face-to-face for one of the CIPR’s largest teaching centres.


Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
03/11/2016 - 15/12/2016Thursday18:00 - 19:007 Weeks£499Available Online Add to Basket