Practical Event Management for PR Practitioners

Event management is an important part of many PR practitioner roles, and there are opportunities to maximise exposure through every stage. This course will take you through the whole process from planning and organisation to event publicity and post event communications...

Taught by: Ann Mealor, Ashley Gibbins, Tutor to be confirmed.

Description

Event management is an important part of many PR practitioner roles, and there are opportunities to maximise exposure through every stage. This course will take you through the whole process from planning and organisation to event publicity and post event communications. By the end of the course you will feel confident about organising an impactful and successful event.

Topics Covered

  • Setting event aims and objective
  • The event checklist and dossiers
  • The events team - who needs to be involved and informed
  • Choosing the right venue - what needs to be considered
  • Managing budgets
  • Liaising with contractors - AV, staging, music
  • Choosing the right catering
  • Briefing and choosing speakers
  • Planning the event programme
  • Inviting and briefing delegates
  • The event run-through
  • Managing the event on the day
  • Briefing staff
  • Trouble shooting
  • Avoiding common pitfalls
  • Post event activities
  • Monitoring and evaluation.

Course Outcomes

By the end of this course you should be able to:

  • Organise and plan an event effectively 
  • Produce a detailed event plan and running order
  • Promote an event online and offline 
  • Ensure the event runs smoothly on the day 
  • Keep to budget and timescale 
  • Suggest the right sort of event to clients or colleagues

Who Should Attend

PR practitioners who are starting to organise events as part of their PR role and want to know more about practical event management.

Level

Beginner. You do not need any prior experience.

Follow Up Courses

After you have completed this course you may want to learn more about events and writing for PR try one of our Digital Marketing Courses.

Tailor Made Training

We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Tailor Made Training page.




Tutor information

Ann began her career in local government PR and advanced to Head of Communications at the London Borough of Tower Hamlets before joining the Institute of Public Relations in 1997.

As the Institute’s Head of Public Relations and Deputy Director General she supported the development of the Institute from a small, almost ‘family’ run organisation through to it achieving Chartered status in 2005.

Ann spent the last 18 months of her career with the Chartered Institute of Public Relations (CIPR) acting as its Director General and first Chief Executive.  She then left to become Chief Executive of public relations consultancy, WilliamJack Communications.

Ann is an Associate Lecturer in Public Relations at the University of the Arts, London.  She is a Fellow of the CIPR, and an Accredited Practitioner.  She has a degree in English and Postgraduate Diplomas in Marketing, Crisis Communications and Internal Communications. She also a Board Director of the National Register of Public Service Interpreters and advises on communication matters.


Ashley Gibbins is Managing Director of PR consultancy WilliamJack Communications and Chief Executive of the International Travel Writers Alliance, the world’s largest association of professional travel journalists.

During a career in publications he has led the marketing and communications teams for the Commission for the New Towns and for the London Boroughs’ of Tower Hamlets, Enfield and Barnet. 

Ashley is an Associate Lecturer in Public Relations at the University of the Arts, London. He is a Fellow of the Chartered Institute of Public Relations and a Member of the Chartered Institute of Journalists.



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Materials

Please bring a notebook and pen. You may find it useful to read Planning and Managing Public Relations Campaigns by Anne Gregory. Publisher Kogan Page and CIPR before or after the course.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
13/12/2016 - 14/12/2016Tuesday - Wednesday11:00 - 17:002 Days£340Available Elephant & Castle - SE1 Add to Basket
18/04/2017 - 19/04/2017Tuesday - Wednesday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket
12/07/2017 - 13/07/2017Wednesday - Thursday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket
05/09/2017 - 06/09/2017Tuesday - Wednesday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket
13/12/2017 - 14/12/2017Wednesday - Thursday11:00 - 17:002 Days£366Available Elephant & Castle - SE1 Add to Basket