Live Events (Online)
Learn how to create original and effective live events. You will get the chance to respond to creative briefs and learn how to transform locations into compelling, inspiring environments. By the end of the course you will have developed your ideas in a focussed response and have a sound understanding of the role of the creative events designer...
Taught by: David Clement.
Learn how to create original and effective live events. You will get the chance to respond to creative briefs and learn how to transform locations into compelling, inspiring environments. By the end of the course you will have developed your ideas in a focussed response and have a sound understanding of the role of the creative events designer.
The sessions are fun, challenging, and enjoyable. Working individually and in small teams, agency-style, you'll learn how to challenge conventional thinking and identify new event formats and fresh approaches.
The first part of the course considers left and right brain thinking and the creative mindset. You will be shown a number of typical event briefs and learn how to ‘read between the lines’ to best interpret the information available.
The second part of the course provides an opportunity to present back your ‘agency response’ to the brief and outline your thinking. Use of venues, staging, lights and additional technical support is covered from the designer’s perspective. You will also have the chance to review and discuss individual projects and industry experience.
This course will be taught over University of the Arts London's online platform. Each session will last two hours, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our Online Courses pages
- Event rationale and objectives
- Client needs & the briefing process
- Designing a unique event experience
- How a creative team works together
- Venue selection & use
- Technical support and visual media
- Presenting your ideas and critiquing others
By the end of this course you should be able to:
- Better understand and contribute to the creative response process
- Develop new ways of thinking about a live event communication project
- Explain the rationale behind a concept with greater confidence
Who Should Attend
This course has been designed for industry trainees, who want to experience how creative teams work; you may be an account handler or trainee in Event Production or Event Management, or even a client who wants to see things from an agency perspective.
Beginner: You do not need any previous experience.
David Clement is a creative director specializing in the corporate sector of live events. He has worked for over 35 years, both freelance and with major agencies, designing and producing award-winning communication projects worldwide. He is just completing an e-book with a real-world perspective on Event Production: ‘The guy at the back with bad eyesight - who’d rather be in the bar’.