Creative Thinking for Advertising

This one day intensive course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising)...

Taught by: Steve Spence.

Description

This one day intensive course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.

In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising). In the second part of the session you will pitch your concepts and explain your approach to the rest of the group.

The session is fun, challenging and enjoyable. Working individually and in small teams, you'll learn how to challenge conventional thinking and train your brain to work in new ways. 

Topics Covered

  • Understanding a client brief
  • Problem solving
  • Creating content for various media
  • Creative thinking
  • Pitching your response

Course Outcomes

By the end of the course you should be able to:

  • Generate new ideas and original solutions quickly and easily
  • Evaluate and select the best ideas and solutions 
  • Pitch and explain the rationale behind your concepts with confidence

Who Should Attend

This is ideal for you if you want to learn how creative teams work. You may be a marketing or communications client who commissions creative work by an agency. This course is also suitable for you if you are thinking about a career in advertising. 

Level

Beginner. You will not have any prior creative thinking and ideas generation, but will have an interest in how this happens in an advertising agency. 

Follow Up Courses

After you have completed this course you may be interested in learning more about advertising and marketing in Social Media Marketing or Transmedia Storytelling.


Tutor information

Steve Spence has worked as a conceptual Copywriter at three of the UK’s most renowned agencies. In 1998, he became the UK Executive Creative Director for the Scholz & Friends Group; the fastest growing Agency network in Europe. Since 2009 Steve has been the consultant Creative Director and Creative & Communications Strategist for The Wireless Theatre Company, Great Productions, VL-London, ISM and Team Network Limited.


Materials

You may want to bring a notebook and pen.


Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
30/11/2016 - 30/11/2016Wednesday11:00 - 17:001 Day£380Available Elephant & Castle - SE1 Add to Basket