Creating an Advertising Campaign (Online)

Image of online course in advertising
Image of Online course Advertising classroom

This is your chance to experience the magic that happens in the creative department of an advertising agency. This class is taught through a series of lectures, practical exercises and group discussions. You will look at the development of campaigns in the last 30 years, and learn the tips and tricks creatives use to make a serious impact...

Taught by: A respected industry expert.

Description

This is your chance to experience the magic that happens in the creative department of an advertising agency. This class is taught through a series of lectures, practical exercises and group discussions. You will look at the development of campaigns in the last 30 years, and learn the tips and tricks creatives use to make a serious impact. 

During the first session you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV.  During the final session of the course you will go head-to-head with your peers as you pitch your ideas to the client who will choose their favourite concept.

This course will be taught over University of the Arts London's online platform. Each session will last two hours. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses webpage.

Topics Covered

  • Working to a client brief
  • Content creation
  • Art direction
  • The difference between content for print, online, radio and TV
  • Pitching your campaign

Course Outcomes

By the end of the course you should be able to:

  • Understand how a creative department approaches a client brief
  • Develop a campaign across press, TV and radio
  • Pitch and explain your concepts to clients with greater confidence

Who Should Attend
Those working in advertising, marketing, PR, fundraising or agency management who wish to learn how a whole campaign is put together

Level
Beginner

Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, Social Media Marketing or Transmedia Storytelling.

this course is also available as a classroom course: Creating An Advertising Campaign.


Tutor information

This course will be taught by a respected industry expert.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/10/2016 - 09/11/2016Wednesday18:00 - 20:005 Weeks£499Available Online Add to Basket