Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV.  Taught through lectures, practical exercises and a group work you will learn how a creative team in an advertising agency works with clients to create and communicate a brand or product...

Taught by: Andrew Imrie, Steve Spence.

Description

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV.  

Taught through lectures, practical exercises and a group work you will learn how a creative team in an advertising agency works with clients to create and communicate a brand or product. At the end of the course you will go head-to-head with your peers as you pitch your ideas to the client who will choose their favourite concept.You will also be encouraged to experiment with models of advertising to enable you to debate and formulate new ideas.

Topics Covered

  • Working to a client brief
  • Content creation
  • Art direction
  • The difference between content for print, online, radio and TV
  • Pitching your campaign

Course Outcomes

By the end of the course you should be able to:

  • Understand how a creative department approaches a client brief
  • Develop a campaign across press, TV and radio
  • Pitch and explain your concepts to clients with greater confidence

Who Should Attend
Those working in advertising, marketing, PR, fundraising or agency management who wish to learn how a whole campaign is put together

Level
Beginner

Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, Social Media Marketing or Transmedia Storytelling.

This course is also available as an online course: Creating an Advertising Campaign (Online).


Tutor information

Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.

In his own words “I’ve learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off.”


Steve Spence has worked as a conceptual Copywriter at three of the UK’s most renowned agencies. In 1998, he became the UK Executive Creative Director for the Scholz & Friends Group; the fastest growing Agency network in Europe. Since 2009 Steve has been the consultant Creative Director and Creative & Communications Strategist for The Wireless Theatre Company, Great Productions, VL-London, ISM and Team Network Limited.


Materials

Please bring a pen & notepad plus a USB stick to save your work.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
03/04/2017 - 07/04/2017Monday - Friday11:00 - 17:005 Days £975Available Elephant & Castle - SE1 Add to Basket
24/07/2017 - 28/07/2017Monday - Friday11:00 - 17:005 Days £975Available Elephant & Castle - SE1 Add to Basket
11/09/2017 - 15/09/2017Monday - Friday11:00 - 17:005 Days £975Available Elephant & Castle - SE1 Add to Basket
11/12/2017 - 15/12/2017Monday - Friday11:00 - 17:005 Days £975Available Elephant & Castle - SE1 Add to Basket