Copywriting for Digital

There's a vast digital marketplace out there. But how can you stand out from the crowd and sell more effectively on social media and make your emails more effective? In this intensive, interactive but fun 1 day course, you will examine all areas of online communication, from websites to emails to social media and video content...

Taught by: Andrew Imrie.

Description

There's a vast digital marketplace out there. But how can you stand out from the crowd and sell more effectively on social media and make your emails more effective? 

In this intensive, interactive but fun 1 day course, you will examine all areas of online communication, from websites to emails to social media and video content. This is a great opportunity to debunk, demystify and learn a few basic rules to help you communicate more confidently and successfully across all aspects of the digital world. 

Topics Covered

  • Websites
  • Keywords 
  • Emails - single and newsletters 
  • Subject lines
  • Blogs
  • Social media - Instagram, Twitter and Facebook
  • Hashtags
  • Video Content 
  • The future of video content 

Course Outcomes

By the end of this course you should be able to:

  • Navigate the online world using some simple rules, with more confidence and success 
  • Understand what the customer wants to hear from you and where they want to hear it
  • Write with a single, simple tone of voice that's consistent across all channels 
  • Realise that brand is important online, not just a quick sale

Who Should Attend
Individuals who are interested in selling online and keen to understand the digital world and how to use it more effectively. 

Level
Beginner

Follow Up Courses
After you have completed this course you may want to continue your digital education with Social Media Marketing or enhance your skills with Transmedia Storytelling



Tutor information

Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.

In his own words “I’ve learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off.”


Materials

Please bring with you pen and paper to take notes and to get involved in interactive exercise.  

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
29/10/2016 - 29/10/2016Saturday11:00 - 17:001 Day£380Available Elephant & Castle - SE1 Add to Basket
15/12/2016 - 15/12/2016Thursday11:00 - 17:001 Day£380Available Elephant & Castle - SE1 Add to Basket