A celebrity endorsement for a brand can make a real difference in media coverage and public awareness. Well known personalities can set an example that others will follow, and add unique value to a campaign or brand. This course is a broad introduction into how brands and celebrities work together...
Taught by: Steven Rogers.
A celebrity endorsement for a brand can make a real difference in media coverage and public awareness. Well known personalities can set an example that others will follow, and add unique value to a campaign or brand. This course is a broad introduction into how brands and celebrities work together. The course is designed for you if you work on publicity, charity or marketing projects that could get value from the power of celebrity. Through a series of case-studies and discussions you will learn the ways you can work with relevant, influential celebrities to get your message to a large audience. By exploring trends and practices you will learn how to engage celebrities with campaigns and creative ideas. Through taking part in practical exercises you will learn how to approach celebrities, develop ideas around celebrities, find the right celebrity to work with your brand.
- Approaching celebrities through agents and PRs
- Reaching target audiences with celebrities
- How to brainstorm celebrity marketing ideas
- Selecting the right celebrity to work with a fashion brand
By the end of this course you should be able to:
- Write celebrity pitch documents
- Recruit a celebrity for your project
- Identify appropriate, influential celebrities
- Use celebrities to promote campaigns/brands
- Build a "little black book" of celebrity and industry contacts
Who Should Attend
This course is designed for brand managers, product developers, content creators and charity campaign executives. It is also perfect for you if you want to make a career in the media.
Beginner. You do not need any prior experience.
Follow Up Courses
Steven Rogers has worked for over 20 years in the media focussing primarily on generating celebrity content. He started his career booking A List sporting celebrities for BBC Radio 5 Live. He then worked as a planning producer on the entertainment news programme 'Liquid News', producing live broadcasts from events including the Cannes, Berlin and Venice film festivals, the BAFTA Awards, Glastonbury, Paris and Milan Fashion weeks and the Brit Awards. He produced specials on BBC Three about Madonna and Robbie Williams. At MTV international Steven developed programme formats around celebrities including the 2005 hit series 'Totally Scott Lee'. Working as a celebrity booker he has negotiated access to some of the biggest names from the celebrity world including David Beckham, Sir Richard Branson and Kylie Minogue. Steven has booked celebrities for red carpet events and exclusive editorial content for publications and websites such as The Sun, GQ, The Luxury Channel, MSN And Yahoo. Steven has advised various charities on forging relationships with celebrities and has worked on celebrity branding projects for the Daily Mail, Tesco and Seat Cars.
- A selection of recent magazines: Hello!, Heat, OK, Closer etc
- A laptop or tablet