Branding Theory (Online)

What makes one brand more likable than another?  This course will teach you the power of branding, how to use words and graphics to define your brand and how to build a content strategy. We will be looking at the details that make a brand famous and appeal to the right market...

Taught by: Tutor to be confirmed.

Description

What makes one brand more likable than another?  This course will teach you the power of branding, how to use words and graphics to define your brand and how to build a content strategy. We will be looking at the details that make a brand famous and appeal to the right market.

The course features a series of exercises aimed to broaden your perspective on what is possible when creating and building a brand. 

This course will be taught over University of the Arts London's online platform. Each session will last between one and two and a half hours, home work assignments may be set for completion between classes. Please note all times are UK time. To find out more about how online courses are taught please visit our dedicated Online Courses webpage.

Topics Covered

  • Names and messages 
  • Style 
  • Colour codes and meaning 
  • Tone of Voice 
  • Advertising 

Course Outcomes

By the end of the course you should be able to:

  • Use structurally sound and consistent copy 
  • Apply your knowledge to campaigns 
  • Understand the meaning of brands and logos 

Who Should Attend
Anyone interested in design and branding

Level
Beginner

Follow Up Courses
After you have completed this course you may be interested in Digital Marketing Strategy (Online)Creating an Advertising Campaign (Online) or Practical Public Relations (Online).



Tutor information

Array

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
09/02/2017 - 16/03/2017Thursday13:00 - 15:006 Weeks£550Available Online Add to Basket
12/04/2017 - 17/05/2017Wednesday18:00 - 20:006 Weeks£550Available Online Add to Basket
06/07/2017 - 10/08/2017Thursday10:00 - 12:006 Weeks£550Available Online Add to Basket