Art Direction for Advertising (Online)

This short course will introduce you to the craft of art direction for advertising – so you can develop your creative vision and design broadcast, online and print campaigns that have real impact. You will learn in small, real-time interactive online sessions, led by an expert tutor who will guide you through a series of case-studies and practical, engaging exercises that will develop your skills and knowledge of this exciting creative field...

Taught by: A respected industry expert.

Description

This short course will introduce you to the craft of art direction for advertising – so you can develop your creative vision and design broadcast, online and print campaigns that have real impact. 

You will learn in small, real-time interactive online sessions, led by an expert tutor who will guide you through a series of case-studies and practical, engaging exercises that will develop your skills and knowledge of this exciting creative field. The course is intense and fast-moving, and designed to open your thinking on how to present and develop your ideas. 

This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page. 

Topics Covered

  • Developing and implementing concepts
  • Visualising skills 
  • Storyboarding a script 
  • Communicating with clients
  • Combining visual imagery and language to enhance meaning
  • Layout and logo placement  
  • Working with illustrators, photographers and copywriters

Course Outcomes

By the end of this course you should be able to:

  • Understand the fundamentals of art direction
  • Respond to a brief with confidence 
  • Make your ideas stand out 

Who should attend 
You do not need any previous experience to attend. 

Level
Beginner

Follow Up Courses
After you have completed this course you may be interested in Creating an Advertising Campaign (Online) or Confident Copywriting (Online).


This course is also available as a classroom course: Art Direction for Advertising.





Tutor information

This course will be taught by a respected industry expert.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
01/11/2016 - 06/12/2016Tuesday18:00 - 19:306 Weeks£449Available Online Add to Basket