Art Direction for Advertising

This short course will introduce you to the craft of art direction for advertising. Through a series of practical, engaging exercises, you will learn the best way to communicate your ideas and put your imagination down on paper. Taught by an expert tutor with tons of experience, it is a day of learning visual communication, with quick exercises designed to open your thinking on how to present an idea...

Taught by: A respected industry expert.

Description

This short course will introduce you to the craft of art direction for advertising. Through a series of practical, engaging exercises, you will learn the best way to communicate your ideas and put your imagination down on paper. 

Taught by an expert tutor with tons of experience, it is a day of learning visual communication, with quick exercises designed to open your thinking on how to present an idea. 

Topics Covered

  • Visualising skills 
  • Storyboarding a script 
  • Working with illustrators and photographers 
  • Layout and logo placement  

Course Outcomes

By the end of this course you should be able to:

  • Understand the fundamentals of art direction
  • Respond to a brief with confidence 
  • Make your ideas stand out 

Who should attend 
Beginner. You do not need any previous experience to attend. 

Level
Beginner. 

Follow Up Courses
After you have completed this course you may be interested in applying to BA (Hons) Public Relations or BA (Hons) Advertising

This course is also available as an online course: Art Direction for Advertising (Online).


Tutor information

This course will be taught by a respected industry expert.

Materials

Please bring an A3 sketch pad for this course

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
07/12/2016 - 07/12/2016Wednesday11:00 - 17:001 Day£210Available Elephant & Castle - SE1 Add to Basket