Demystifying Digital for Designers

Upgrade your technical skills and develop your understanding of what digital disruption means for the communication, graphic, spatial and industrial design industries. Taught by experts in the latest digital trends, this course will introduce you the basics of code whilst enabling you to see the bigger-picture – how value is created online...

Taught by: Rafa Prada.

Description

Upgrade your technical skills and develop your understanding of what digital disruption means for the communication, graphic, spatial and industrial design industries. 

Taught by experts in the latest digital trends, this course will introduce you the basics of code whilst enabling you to see the bigger-picture – how value is created online. The course is mostly practical with some classroom-based lectures, seminars and workshops. It is not a hard-core coding class – instead it focuses on the concepts and trends behind current digital design practices. 

The aims of the course are two-fold. By the end of the course you should be able to:

  • Create content using code and digital tools
  • Design engaging ‘digital-first’ products using a range of off-line tools and processes

At the end of the week you’ll have the chance to create digital product, applying what you’ve learned by rapidly prototyping a design response to a project brief.

Course Content

Presentations, Case-Studies and Group Work

  • Sector Developments
  • What makes digital design different
  • Overview – where is the technology?
  • Design sectors developments
  • Job roles and responsibilities

Coding for Designers

  • HTML – ‘Hello World’
  • Page Layout and colour with CSS
  • Typography for the web
  • Intro to JavaScript and Jquery
  • How to code simple animated banners
  • Landing pages and single sites
  • Knowing the code of your emails
  • Debug and hack styles of your website (wordpress, cargo, squarespace)

User Experience  

  • Fundamentals of lean UX design and agile processes
  • User research techniques and how to choose the right ones for your project
  • How to create: data walls, personas, user journeys
  • The basics of scenarios and story boards
  • Interaction design principles
  • Sketching (pen & paper) user interfaces

Data Visualisation

  • Visualisation briefs
  • Users identification
  • Format design
  • Ideation
  • Wire framing

Design for Interaction

  • Design for Interaction
  • Max visual programming
  • Sound, video, and OpenGL (3d graphics)
  • Max patches (programmes)

Agile Product Development and Planning

  • Approaching digital product development
  • Tools and processes
  • Documentation
  • Analytics
  • Planning for agile product lifecycles

Futurising – Project

  • New Consumers
  • Disruption
  • Legacy
  • Project brief and presentation 

Outcomes

By the end of the course you should be able to:

  • Communicate effectively with web developers to produce effective digital products 
  • Use a digital design vocabulary with confidence
  • Feed into the creative process of the design lifecycle for commercial and digital products websites
  • Plan, analyse and use your design research
  • Design with consideration associated for different formats
  • Demonstrate insight into merging data-driven and user-centric processes
  • Work with a lean user experience process
  • Know the main use interaction design principles

Level

Intermediate. You should have some prior design experience but you do not need to have any previous digital experience.

It is perfect for you if you have industry experience in graphic, interior, product, theatre – or any other design area – and want to design digital products with greater confidence.

You may be:

  • In a senior design position and responsible for recruiting new staff and managing a digital design budget
  • A designer working with developers 
  • Returning to work after a break for parental leave or other reasons
  • A freelancer seeking opportunities and networks

If you have any queries about whether this course is for you, please contact the Short Courses Team

Dates will be added soon, register your interest and we'll let you know when booking opens. 




Tutor information

Fine art trained and paper lover, Rafa Prada has been working as a Digital and Editorial Designer for just over seven years. He currently combines a full time position as Digital Designer at Nalla, a Branding boutique agency and also freelance work with clients including Levi Strauss & Co, MUSAC and Alastair Marriott (ROH).

Former Lead Designer at University of the Arts London (UAL), Rafa has a big interest in the overlapping of, and tensions between, art, design and tech.





Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
15/01/2018 - 19/01/2018Monday - Friday11:00 - 17:005 Days£726Available Elephant & Castle - SE1 Add to Basket
09/04/2018 - 13/04/2018Monday - Friday11:00 - 17:005 Days£726Available Elephant & Castle - SE1 Add to Basket
02/07/2018 - 06/07/2018Monday - Friday11:00 - 17:005 Days£726Available Elephant & Castle - SE1 Add to Basket