Co-designing a brand with an organisation means their logo, colour scheme, pictures and key messages will accurately reflect who they are and what they do.
Southwark Travellers Action Group
Southwark Travellers Action Group has just become an independent organisation with a new strategy and vision to support travellers and gypsies. They needed a brand that will match this and for that brand to be applied to their website and print materials. Leonie Tayler, a graduate of the BA (Hons) Graphic and Media Design course at LCC, worked with volunteers, staff and beneficiaries to co-design the new brand.