Rebecca Hickin

Rebecca is a BA Fashion Business (part-time) student and has worked at fine jewellery brands including Solange Azagury-Partridge and Diane Kordas. She tells us about how the course has provided her with the skills and confidence to start her own venture.

Why did you choose to study BA Fashion Business PT at LCF?

I was already working full time in a job that I loved when I found this course. The opportunity to be able to study in the evenings, whilst still being able to keep my day job, was what really appealed to me.

What were you doing before joining the course?

I left school with my A-levels and decided to take a gap year before heading to university, with the intention of taking part in a few internships before committing to further studies. However, I ended up falling in love with the industry and in a job that I loved, so I carried on working and the rest is history!

Tell me about your experience of the course. What are the highlights so far?

It may sound corny but joining this course is one of the best decisions I have made. The structure of the course really challenges your way of thinking, as well as allowing you to grow your business skills. The highlight of the course has to be the opportunity to work with industry partners. So far I have had the opportunity to work with Bally and Volvo and it has been an incredible experience. The scope of the projects really encouraged you to think outside the box to come up with innovative ideas and the opportunity to present these to the heads of multinational companies is amazing. Even within your own career, the opportunity to pitch your own idea to the CEO of a leading fashion brand is extremely rare!

What is the balance of theoretical and practical work on the course?

The balance of the course I would say leans more towards practical work. Although you do have lectures where you learn a set curriculum, the emphasis of the course is applying these theories to your projects and ideas. However, this is also one of the elements that makes this course so special, as it really develops your skills and your thinking.

How do you think the industry is changing?

I think that industry is being driven by innovation more than ever before. Companies are increasingly having to come up with new ideas and solutions for answering consumer problems and to achieve strategic advantage. Also due to the increase of technology and the increasingly connected world, consumers are becoming more intelligent – and are starting to demand what they want. Within the industry, you are going see an increase in customers driving the products and the introduction of more co-creation platforms, whereby consumers are involved in the design of the products.

Tell us about your personal style.

This is difficult! I would say that my personal style is a mixture of high street brands with a few luxury items. I prefer to invest in a few products of high quality that last, rather than mindlessly following trends. In a few words, I would say that my style is classic, with a hint of glamour.

What are you plans for after you’ve left LCF?

This course has really inspired by entrepreneurial side so the next step for me is to work on my own venture. Watch this space!

What advice would you give students considering studying on this course?

The best advice that I would give is to remember that just because this course is part-time doesn’t mean it is any less work! You will quickly learn how to meticulously plan your time and how to survive on four hours sleep. That being said, my second piece of advice would be to remember to enjoy it – four years actually flies by and before you know it, it is all over.