Why did you choose to study Creative Direction for Fashion?
Creative Direction instantly stood out as the course for me as a self-confessed ‘fashion magpie’. I have a love and appreciation for various areas within the fashion field which range from pattern cutting through to conceptualising and project co-ordination for a photo shoot. I was eager to strengthen pre-existing skills relating to fashion communication whilst also acquiring new abilities. Creative Direction is the only course that seemed to allow for these opportunities.
Why at LCF?
LCF is one of the major platforms for creative student opportunities and resources both across the various campuses but also the greater UAL community. And quite honestly, I didn’t apply for any other courses at any other institutions; Creative Direction was my first and only choice due to the course content.
And what was it about the course that particularly appealed?
The flexibility of the course and the encouragement to develop your own communicative aesthetic is very appealing. I have a range of diverse interests which are completely unrelated to the fashion world; however, this course has allowed these to play an influential role in shaping the work that I produce whilst also strengthening my skills in fashion communication.
What has been your highlight so far?
Prior to receiving my graduating results, the experience of pitching and designing the UAL shop for the Ten Stores Challenge was amazing as it was my first live project which was presented to an audience.
Did you find London inspiring?
I’m a Londoner born and bred, so I probably take it for granted! However, there are always new areas, people and communities to be discovered here which always inspires new ideas and promotes renewed perspectives.
What do you consider your greatest achievement?
I think the completion of both my dissertation and final major project (FMP) were quite huge accomplishments as they tackled areas which are quite important to me.
The dissertation took on some quite controversial challenges within the fashion industry surrounding normative representation and its impact on consumers.
My graduating FMP project is a proposed A5, bi-annual, print publication on behalf of British initiative All Walks Beyond the Catwalk (aka All Walks) targeting creative professionals aged 30-50 years old working within the fashion and arts industries. The magazine – called MULTITUDE – intends to promote conscious fashion habits through representations of diverse normative practices and identities found within the creative industries particularly within Britain. To top it all, I was in contact with All Walks founder Caryn Franklin who met with me personally to receive her copy of the final outcome. The whole experience was incredible.
What are the staff like?
The teaching team are diverse and have expertise within their particular area of fashion communication (film or publication for example). There are also creative professionals who are guest lecturers or guest tutors for a term. These units I’ve always found enjoyable as insight is provided by industry influencers who may remember students in future and help assist them where possible.
Name three things you always carry with you?
Aside from the standard (phone, purse, keys and oyster card): lip balm, a pen and safety pins - just in case of fashion emergencies!
What makes you happy?
Happy people! Music, travel, summer and new opportunities.
What are your plans for the future?
Continuing on at postgraduate level is something I intend to do within the next couple of years as well as interning within the near future.
Sum up your LCF experience in three words
Surreal, maturing and distinctive.
Finally, what advice would you give to would-be BA Creative Direction students thinking about applying for the course?
Go for it. Be prepared to work hard and independently – there are so many resources available scheduled outside of the set timetable which could be a solution to a creative problem. Ultimately, enjoy as much of it as you can both professionally and personally.