Alison Lowe is dynamic and results-oriented entrepreneur who supports the development of emerging fashion and creative brands through her agency Felicities.
Alison has a highly successful background in the achievement of profitable business growth through the creation and execution of successful business, marketing and PR strategies. Alison’s quick understanding and industry knowledge of what fashion brands really need is most precise and very impressive. She works with many exciting emerging fashion designers and creative businesses in London today and in addition to being friendly and approachable, she can provide a great insight into how PR can work as part of a holistic approach to a brand for both Press and equally importantly Sales.
Alison established Felicities in 2003 having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 10 years Alison has worked with her clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients are now a regular on the London Fashion Week Schedule and Felicities also hosts pop up showrooms across the globe.
Prior to setting up Felicities Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has also established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project.
Alison teaches on several business courses at LCF and regularly guest lectures on business courses. She is regularly asked to speak at conferences and events including Shaping the Future Creative Industries Conference, The International Women’s Networking Conference, The Creative Students Convention in East Anglia, Common Purpose and SME events and conferences.