Matteo Montecchi

Matteo Montecchi is Senior Lecturer in Fashion Marketing and Course Leader for the Integrated MSc in Strategic Fashion Management.

His expertise is strategic marketing for fashion, lifestyle and luxury products, digital and social media marketing for luxury brands and online retailing. He has extensive experience in teaching at undergraduate and postgraduate level, including MBA and executive courses, both in the context of specialist fashion colleges and business schools. Previously Matteo worked at GCU London/The British School of Fashion where he held the position of Senior Lecturer and Course Director of the MBA Luxury Brand Management.

Matteo’s research investigates how digital technologies and emerging social platforms influence the creation, development and management of fashion and luxury brands. His research interests also include legal and regulatory issues associated with the commercialisation of luxury products through various distribution channels in local and international markets (Intellectual Property Rights and competition restrictions in vertical agreements).

Matteo has a Bachelor’s Degree in Business Economics (University of Modena and Reggio Emilia), an Executive Master in Marketing and Sales (SDA Bocconi School of Management and Esade Business School), a Master’s Degree by Research in Marketing (Birkbeck College, University of London) and a PgCert in Academic Practice (University of the Arts London).