Ioannis Dimitrousis

BA (Hons) Fashion Design Technology: Menswear

Greek-born Ioannis Dimitrousis graduated from BA (Hons) Fashion Design Technology: Menswear at London College of Fashion, in 2005. He presented his first collection at London's Graduate Fashion Week, showcasing work that combines unexpected fabrics and decorative effects, created by reworking the beading and crochet work of his native country.

Dimitrousis's trademark look brings the spirit of high fashion to traditional textile work. His style is unique, manipulating fabrics, using interesting textures and innovative pattern cutting techniques. This imaginative use of materials has brought him to the attention of established designers and has led to him working with Louis de Gama, Jonathan Saunders and Roland Mouret.

His professional debut was in 2006 at the 'On/Off' schedule event at London Fashion Week, where he attracted acclaim from the worldwide fashion press.

What made you want to study at LCF?

I knew that LCF and CSM were the best universities to study fashion at. After my interview at LCF, I was told that I had been accepted for menswear even though I applied for womenswear but this was because my designs and aesthetic were so strong that they thought I would fit better in a menswear class.

What did you do when you first left LCF?

I worked for Stylist and Fashion Designer Marko Matysik for a few months and then I started my own label.

Did being in London inspire you?

London is a very inspiring city and living here for all these years enriches me with great ideas and helps me to develop my work and myself.

What are the highs and lows of being a Designer?

The high is the recognition you get for all your hard work, and the low is that you put your personal life aside for the long hours that the fashion industry demands.

What's a typical day for you?

An early wake-up, and then I go to the studio and do all my work and usually stay longer than normal office hours. Next door there is a photographic study which makes it more exciting as there is always a shoot in there and I pop in sometimes to do the styling.

The most hectic days are always the ones before London Fashion Week, where every day is different. Clothes have to be finished quickly, there are meetings with stylists, show producers, venue organisers, castings for models - all very exciting, but with only a few hours sleep a day!

How would you define your aesthetic?

ioannisdimitrousis is traditional with a versatile slant that makes it futuristic, and a sexy anti-glamour feeling that is nostalgically contemporary.

And how would you define your customer?

Forward thinking and contemporary with naturalistic sensibilties. 25 to 40 year olds, with a good sense of fashion and strong personality.

Who do you admire in the industry?

All the seamstresses and pattern cutters. Most of them they are not aware of the fashion scene but do what they are asked, and produce all the work to completion. They are the hard workers who we never see and without them we wouldn't be able to produce all our work.

What inspires you most?

All the five senses: what I see, hear and taste, whatever I touch, smell and feel inside me is an inspiration for me.

Any industry tips for our current and future students?

The fashion industry is tough and it's not only what you see on the catwalks. Fashion starts after the shows have finished.

And finally - any words of advice for students who may want to follow in your footsteps?!

Keep on working hard, learn as much as you can, be enthusiastic and if you want to do something, just do it. Don't wait to be discovered.