MA12 Film Gallery

Perspectives in fashion and film, in three sections: Visioning Gender, Fashion in the Frame and Interrogating the Image. Films by students graduating in 2012 from across our Graduate School programmes.

Set in the current context of Spain’s recession, First of November is a sub-titled film that focuses on the crisis facing masculinity in a post-Franco, multi-cultural and diverse Spain. Visually referencing Scorcese, Lynch and Almodovar and dressed by Spanish designer, Maria Jesus Cuevas, First of November, shot partly on Super-8, partly on digital, is a surreal, compelling meditation on gender and identity.

Echoes of Evelyn Waugh’s Brideshead Revisited are transposed into an urban,contemporary setting in this short promotional fashion film made to launch the new 2012 menswear label, Coeur. This film takes fashion out of the studio and on location to present a narrative tale of boy meets boy. Contra Mundum, Latin for against the world deploys elements of lifestyle construction and fashion editorial to showcase its dandy-inspired collection of vibrant silk tailoring.

Eros, the God of Love, is at the centre of this audio-visual exploration that examines a range of formal and aesthetic characteristics of the fashion film. Non-narrative paradigms, associational forms built around visual patterns and experimental editing are some of the elements drawn out in this sequence of contrasting, one minute, abstract treatments. This extract shows three of the pieces.

A teaser is for a fifteen minute documentary, (Un) Dressed to Protest, explores female dress in the context of twenty first resistance. Slutwalk (the anti-rape movement started in Canada in 2011) is the hook and anchor for the film which includes commentary from curators, historians, fashion designers and cultural analysts. The short, choreographed extract which shows a pole-dancing performer asks rhetorical questions about the politics of appearance and the male gaze.

A short film that looks at the duality of human identity, this series of six narrative images, tells the story of Celine, a woman in her twenties, who sleepwalks at night. By day, she is a refined and cultured product of her middle class upbringing. By night, she is transformed into a deadly and glamorous sex assassin, luring and eliminating her unfortunate male victims. A post- modern twist on Robert Louis Stevenson’s, Jekyll and Hyde, this sex and death tale is accompanied by a series of still photography.

Inspired by the moonlight scene from the animated Disney film, Fantasiathis short fashion film depicts the dark and gothic character of a new label, Korlekie using music and special projection effects by Anomolous Visuals. Using the symbolism of a phoenix rising from the ashes, the film is a visual spectacle with the camera lingering over shimmering surfaces, spotlighting this new collection in a way that both entices and seduces the viewer.

Once upon a future time, in a post-apocalyptic setting, a survivor is woken by a dream that evokes vague memories of her previous life. She recalls a melody that starts with an A and sets out to gather the materials and components that will allow her to build the instrument to make the tune. Driven by an endless anxiety of forgetting the single memory from her past, the search for the notes becomes her life’s goal.

This short fashion film showcases the contrasting elements contained within the film-makers own fashion collection. It also shows how fashion film as a medium can take on a diasphoric inflection. As an Indian designer working in an English context, she uses some of the conventions of Hindi cinema.

This abstract and atmospheric film fragment effectively uses fashion, landscape and camerawork to convey an altered mental state. She may look like another girl on the beach but the individual that we see (and feel) suffers from psychosis. Through her mental condition, she creates an alternative reality, that we as viewers, are made to share and therefore empathise with.

Featuring the futuristic, Glamazonian collection of MA Digital Fashion graduate, Shara Hayes, this film was conceived as part of an interactive fashion film with which the viewer would be able to engage with and play. It exists as a film on the website but was also made so that it would inhabit eight separate screens that simultaneously showed four separate looks from the range.

The search for Korean fashion identity if at the heart of this fashion film which was made to promote the work of Korean design talent. Shot in a Korean temple, the film does not aim to imitate or promote Western ideals or characteristics but to find its own sense of balance, elegance and spirituality. Originally made as one of a series for the film maker’s live blogzine, this is a lyrical and composed piece.

An investigation into the aesthetics of the avant-garde, this short clip from a documentary approach fuses the reality of street style fashion with styling, art direction and performance for a dynamic visual melange. The question propelling the film is ‘what is avant-garde beauty and why is it so fashionable? ‘By asking this question of both insiders and outsiders, the documentary presents a range of perspectives in a visually stimulating way.

Behind the Scenes films have become a recognisable sub-genre of the fashion film devised to show the inner workings of, and processes behind the construction of fashion imagery. Using Cecilia Seilern’s spring collection as a focus, this film shows the making of the set used for the video look book. The set, built in Switzerland, was designed to evoke an urban jungle, contrasting dark garments with natural light and green ivy, and emphasising sharp details with a graphic checkerboard floor.

Somewhere between film, performance and historical dream sequence, this short film is a thoughtful meditation on race, identity and history and sets out to create a thought-provoking response to the African American struggle. Set to the sound of Billie Hoiliday’s Strange Fruit, the film reveals the hidden history of the Statue of Liberty, which as the film-makers research reveals, might have looked very different.

Questioning notions of identity, dress and aspiration in the context of contemporary celebrity culture, Embodiment charts one woman’s journey through the fashion magazines that urge its readers to get the look In the film’s narrative, the lead character who is keen to win approval of peers and embody the glamour of screen icons, is reduced to increasingly desperate measures.

A 3D animated journey through a virtual world, this film incorporates digital imagery with classic film making techniques to take the viewer into a virtual paradise. Showcasing Robert Elford’s luxury sportwear collection which combines digital and 3D prints, the film also blends high end, 3D animation with a hand drawn aesthetic to create a strong individual style which has rarely been attempted in fashion film making.

This video portrait features Rose, a transgender performance artist in Soho and is one of the many video portraits made by the film maker for her street style blog, www.the-lovestreet.com. Intimacy and authenticity characterise the film making technique that attempt to penetrate the mask and reveal something of the individual beneath the construct and costume.

One of seven films that were created, this piece of work filmed under water, represents an experimental approach, one  that explores the notion of temporary clothing. Garments were created with the specific aim of being destroyed and this process, where the outcome could not be foreseen or controlled, is performed and captured on film. Notions of loss, memory and forgetfulness are compelling conveyed in this single sequence.

Direction and Concept - Lara Torres;  Co-Direction - Pedro Fortes;  First Assistant - Yann Gilbert; Sponsor - Calouste Gulbenkian Foundation.

This black and white video is about the collaboration of the tailor and his client, where elements of intimacy, friendship, creativity and confidence are fundamental for a successful outcome. This symbiotic relationship leads two men into an unexpected interaction through the crafting and execution of a leather fetish garment. While the tailor practices his craft, measuring, cutting and fitting, the client is freed to enter a world of fantasy.

An exploration of the ephemeral nature of life and the universal fear of mortality and the unknown, this film inspired by Monteverdi’s opera, L’Orfeo, is a personal interpretation of the Greek myth of Orpheus. L’Orfeo was the first opera in which both male and female roles were performed by men and this provided a rich historical context to explore notions of gender and cross dressing. The film’s defining moment is when Opheus, who is attempting to rescue his dead lover Eurydice from Hades, comes into intimate contact the costume that represents her body, her skin. Costume designer, Berthe Fortin.

In the excessively consumerist 21st century that we now inhabit, have we lost sight of what really matters? This film examines the contradiction between what we say we value and how this is this is not always reflected in our behaviour. Based on psychological studies carried out in the latter half  of the twentieth century, these big questions built around consumption, identity and relationships , are posed to the viewer  in a playful, engaging way, managing to convey a serious issue in an accessible, non-preachy way.

This mesmerising fashion dream sequence has been created using Bullet time animation techniques (best known for its use in The Matrix) Every moment is captured by fifty cameras simultaneously, resulting in a 360 degree effect. Inspired by Andre Breton’s Le Manifeste du Surrealism, written in 1924, its five moving sequences of fashion photography reference and draw inspiration from the techniques employed in classic Surrealist films such as Cocteau’s Blood of a Poet and Luis Brunel’s Un Chien d’Andalou.

Stylist, Marsha Vetolskly; Stylist Director, Melissa Carew; Music producers, Giovanni Martins and Brian S