Visual Merchandising (16-18 Year Olds)

This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations...

Taught by: Sarah Shewring.

Description

This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations. Along with colour and trends, you’ll look at the importance of laying out a fashion retail store, identifying customer flow, focal points, and store landscaping.

The course includes:

  • The history of retail display and visual merchandising
  • Recognising a store with great customer experience
  • Profiling a customer to a specific brand
  • Demonstrate basic grouping
  • Demonstrate styling a mannequin
  • Create a mood board for concept presentation
  • Design a retail window display
  • A field trip to local stores and a visit to a Mannequin Company

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

Sarah Jane Shewring has gained significant global experience in managing and developing teams as well as executing the strategic VM direction for many successful international retail brands - Debenhams, Liberty of London, Timberland, Tommy Hilfiger, The Body Shop, Pandora, KOJ, Emaar Malls and Chalhoub Group. With a Visual Merchandising career spanning 35 years, Sarah has gained knowledge of the customer, culture and operating differences in a broad set of countries and sectors especially the Middle East, where she lived for 6 years and operated since 2001. Also a certified teacher Sarah now spends much of her time developing others and has lectured as an expert on the discipline of Visual Merchandising in UK, Middle East and China.

Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:  

  • Notepad and pen

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.