Visual Merchandising (16-18 Year Olds)
This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations...
Taught by: Lucy London.
This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations. Along with colour and trends, you’ll look at the importance of laying out a fashion retail store, identifying customer flow, focal points, and store landscaping.
The course includes:
- The history of retail display and visual merchandising
- Recognising a store with great customer experience
- Profiling a customer to a specific brand
- Demonstrate basic grouping
- Demonstrate styling a mannequin
- Create a mood board for concept presentation
- Design a retail window display
- A field trip to local stores and a visit to a Mannequin Company
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling.
Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen
Details for booking
Alternative Dates and Times
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