Visual Merchandising (16-18 Year Olds)

This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations...

Taught by: Debbie Flowerday.

Description

This hands on, creative, and practical course teaches the basic principles of design and window display key to Visual Merchandising. You’ll look at the importance of display and design to articulate the brand and attract the right customer, in order to maximise sales, setting the role of Visual Merchandiser at the heart of retail operations. Along with colour and trends, you’ll look at the importance of laying out a fashion retail store, identifying customer flow, focal points, and store landscaping.

The course includes:

  • The history of retail display and visual merchandising
  • Recognising a store with great customer experience
  • Profiling a customer to a specific brand
  • Demonstrate basic grouping
  • Demonstrate styling a mannequin
  • Create a mood board for concept presentation
  • Design a retail window display
  • A field trip to local stores and a visit to a Mannequin Company

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.






Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:  

  • Notepad and pen

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
09/07/2018 - 13/07/2018Monday - Friday10:30 - 16:305 Days£450Available John Prince's St - W1G Add to Basket